The Good, Bad & Ugly Of auDA Complaints

There is nothing more distressing to a responsible domain investor or legitimate registrant when they get an auDA complaint about one or more of their domain names via email.

Recently, I can attest both personally and anecdotally (via a few different sources) that Steph and her team at auDA Compliance will go out of their way to try and assist genuine registrants. They have no desire or agenda to strip domain names from those trying to do the right thing.

But the “Ugliest Complaints” in my opinion are those from within our own industry (or close to it) that “work the system” to try and get a benefit for themselves – or have some other malicious agenda.

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auDA Complaints – Prevention Beats Cure!

Many domain investors are reporting a surge in the number of complaints they are receiving via their Registrar/s – or directly from auDA.

An auDA complaint generally stems from someone who wants your domain but does not wish to pay a market value for it. Making a complaint is currently very easy – online process; costs nothing; and can be done anonymously.

As the subject headline suggests, prevention is definitely better than cure! As domain investors, we must try and follow the rules – even if we sometimes disagree.

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It “Pays” To Have A Premium Domain Name!

In July 2019, I brokered the sale of Pay.com.au between two long standing clients (and friends) of mine. To this day, it is still a record price for a 3 Letter domain in Australia.

Fast forward to today, and the site is in “beta” mode with a lot of interest from both institutional investors and SME’s.

If you are a good operator, this is what a premium domain name can do for any business. Gravitas and credibility!

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Domain Investor’s Wish List 2021

As someone who has been a domain investor for nearly two decades, 2020 was my absolute best year in terms of domain sales. Due to Covid-19, people and businesses have realised that an online presence is essential. And that starts with a good domain name.

I have also seen many changes in the .au domain name space over the years. None more so than recent times! So here’s what I would like to see going forward. How about you?

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