Acquired Some Awesome Domains!

Last week I put out a call that I was looking to acquire some premium Aussie domain names. I got some absolute beauties – a few of which I believe will ultimately hold extremely high value for an enduser. Thanks to everyone who submitted names – I really appreciated it.

The most valuable domain niches in Australia (in my long experience as a domain investor / broker) are as follows:

♦  Insurance – all aspects

♦  Finance / Loans / Mortgages / Credit

Then follows good one word brandables / generics; 2 and 3 Letter  domains – and some special geos.

As most people who read Domainer would know, I was involved in the marketing of Insurance.com.au late last year. I argued then – and I still believe today – that domain is the most valuable one in Australia. And if you want to disagree with me, let’s agree that it’s at least Top 3!

If I Had To Choose

I ended up spending a lot more than the $20k I initially proposed, but if I had to pick the three best that I acquired, they would be these – and in this order:

♦  InsuranceQuotes.com.au – without doubt, a huge money making opportunity for a switched on company or investor. Arguably this domain could get the same results as Insurance.com.au – but at a small fraction of the purchase price.

♦  CarInsuranceQuotes.com.au – the domain CarInsurance.com.au also sold for 6 figures, so I’m very happy with the price I paid for this one. Same principle as above.

♦  CreditRating.com.au – lot of players in this market. Dun & Bradstreet have been spending a fortune on advertising for CreditSimple.com.au.

Ned O’Meara – 29th June 2017