It’s gratifying to see some real effort going in to developing Aussie geographic domain names. I’ve long been a fan of the potential of these to be cash cows. (Read Part 1 first).
One of my mates has put a lot of work into Terrigal.com.au, and as you will see, his big emphasis is on being “social rewarding”.
“Terrigal.com.au is a “Socially Rewarding” business directory and local information network that seeks to provide the best recommendations for any service, retail, accommodation or restaurant within 15km of Terrigal beach. Developed by a Terrigal local, businesses can join the network but their ranking is based on social “likes” not their wallet, so we can be sure that we are always recommending the best service!As customers search Terrigal.com.au for your product or service, they can see which of their Facebook friends have liked or checked into your Facebook business page – nothing beats a trusted word-of-mouth referral!”
My other mate (someone who has incredible marketing experience) is currently developing KangarooPoint.com.au ( a site he bought off Flippa from another friend of mine). He is contemporaneously developing Maroochydore.com.au (which is a domain that he purchased from me).
The common denominator with both of these guys is that they have a team selling advertising spots. And so far they seem to be doing really well! Secondly, these geos are just the start for them. Once they have the formula right, no doubt they will “rinse and repeat”.
I wish them all the best – and will certainly be following their progress.
Any thoughts or comments from readers?
Ned O’Meara – 21st December 2016