Yesterday, Christmas.com.au was sold on the expired auctions (Netfleet) for $12,555 + GST + Buyers Premium. The buyer was Cobra Car Alarms.
It’s a great domain name, but with all the uncertainty over “direct registrations” – and who might be entitled to Christmas.au if and when they do come in – it’s a very brave buyer who forked out this sort of money yesterday.
Perhaps Cobra didn’t read “The Elephant In The Room”? Or if they did, they are willing to gamble?
Here Are The Issues
♦ The create date for Christmas.com.au starts afresh as from yesterday. i.e. 1 September 2017.
♦ If direct registrations do ultimately come in, and auDA decides to adopt the recommendation contained on Page 41 of the “Phase Two (Quantitative and Qualitative II) report”, then the longest license holder will get Christmas.au.
♦ Who is the longest license holder? It’s the registrant of Christmas.net.au – the Christmas Island Tourism Association. According to the WayBack machine, they have continuously had this domain since 1999.
Market Uncertainty Has To End
Until the if, how and when of “direct registrations” is finally determined by auDA, then I’m certainly not going to be buying any expensive domains on the expired auctions. I’d rather buy aftermarket domains that keep the original “create date”.
It’s this uncertainty and continuous delay that caused DomainShield to make a protest by suspending their “drop-catching” service.
With everything that has happened at auDA over the past 20 months – and taking into account the failures of .uk and .nz – I think the best thing auDA could do is make an announcement that “direct registrations” are off the table for the foreseeable future.
As with most things in life, people and businesses much prefer a clear direction. At least you can plan accordingly.
Ned O’Meara – 2nd September 2017