On Friday, KLR Automotive decided to invest in their online future with the purchase of KLR.com.au.
Earlier in the week I had dealt with their IT consultant – a really nice guy who could see the value in the offer I made his client.
Unfortunately though, his client was not willing to make the required investment (at that stage).
But the benefits obviously stuck in the subconscious, and on Friday I did a deal with the boss of KLR. Win / win.
The simple USP (Unique Selling Proposition) is that there will only ever be one “KLR.com.au”. Once it has gone, it will probably never be available again (certainly not at the original price).
As a sidenote
If you have a look at KLR’s website, what an amazing business they have specialising in all things Land Rover and Perentie.
“servicing, repairs, modifications, accessory fitting and parts sales are just a small part of what KLR can expertly do for all Land Rover, Range Rover and Perentie models up to and including current models”.
I wish them great online success.
P.S.
I’ve said this hundreds of times before, but it is worth saying again. As a domain investor in 3L domains, there is no rhyme or reason as to which combination of letters you may get an offer on!
Once a domain is sold, it is gone forever
I’ve had people call me back a few days later or a week later:
Q: “do you still have the domain for sale?”
A: “no [dummy]! it sold an hour after I offered to you.”
King of acronyms!
I personally see better branding, seo and consumer / customer recognition in the URL they forward the KLR.com.au to which is still KLRAutomotive.com.au .
KLRAutomotive.com.au is their main domain name and company name. They are in the automotive business so it is clear and makes sense.
I don’t think they should change to using the KLR.com.au as their main domain name but having it is an added bonus. It is an asset also they can use and even resell if they want possibly for an increasing value.
Short letters and short number domain names CAN be very valuable and sell for a lot but for a novice person to understand often it’s best to have the longer more descriptive domain name still used also many times as the main domain name.
The exceptions to this would be very well known companies , people or brands who have spent money on branding and consumer understanding. Examples IBM.com NCR.com are both short versions of the full company name IBM International Business Machines and NCR National Cash Registers. This has taken them $billions in marketing over many years to get the well known 3 letters known and understood globally. But for younger people they not even know who NCR is still in many cases.
Companies also can pivot or evolve. NCR started with its Cash Registers but does a lot of other things now. So their official company name National Cash Registeres may limit peoples thinking what they do these days. That’s also something to know with domain names . Does the domain name limit consumer understanding what you do in the future with new added different products or business activities etc
I understand what KLRAutomotive.com.au would do but I would have no clue what KLR is or does and most people would be the same.
Was KLR.com.au a good domain name for them to buy? Yes
Is KLR.com.au valuable? Yes
Does KLR.com.au have other possible users who would also want to own it due to its generic and short catchy nature? Yes
Others who could have seen value and benefit from buying KLR.com.au would have been KLR Marketing etc KLRMarketing.com.au
The benefit of 3 letter domain names is they are most often generic in nature and have many potential users, registrants and buyers.
Good job Ned helping them out.
Regarding “other possible users” per Sean’s comment, just a reminder for y’all to do an Instagram and Facebook search when reviewing prospective buyers for a domain.
I recently sold a domain for $10k to an unknown buyer and forgot to do a social media check.