Back on the 8th August, I wrote this article about the possible impact direct registrations could have on the .au domain market. Of concern was how “create dates” of domains purchased on the “expired domain auctions” differed from private sales of aftermarket domains (or original hand registrations).
♦ Behind the scenes, auDA and its “Direct Registration Advisory Panel” is working feverishly on how best to implement direct registrations i.e. who gets the .au? Should it be the com.au holder (the premium domain name extension in Australia); or should it perhaps go to whoever has held the domain name in any extension for the longest period? Say an .org.au or a .net.au or an id.au.
If direct registrations are brought in, and if auDA decided to go down the “create date” route, then people or businesses currently purchasing valuable domains on the expired auctions would be at an extreme disadvantage. Let’s hope it never happens!
If it does, I imagine there would be out and out rebellion and litigation from com.au registrants if a net.au or org.au registrant were given preference. Particularly as com.au is the premium Australian domain extension comprising nearly 90% of total .au domain registrations.
So What Would Happen In This Instance?
Last week, financialplanners.com.au hit the expired auctions. Not sure why – possibly an expensive oversight by the previous registrant?
It sold for a lot of money – but what was more interesting to me was that financialplanners.net.au also dropped on the same day. Look at the difference in price between the two. Surprisingly, the buyer of the com.au did not also secure the net.au.
Because they are both expired domains, they will have exactly the same “create dates”. So if direct registrations do come in under the “create date” method, who would get the .au?
No wonder the elephant looks puzzled. 😉
Common-Sense Must Prevail
The fact is this potential situation should never arise. There is simply no demonstrated demand or business case for direct registrations at this point in time.
Take scammers (UBU’s) out of the stats, and I would bet that growth / demand is almost non-existent.
Most of us want the .au space to grow and prosper – but it makes absolutely no sense to do this artificially by simply creating another unnecessary extension (which will also create conflict amongst registrants).
auDA should (in my opinion) look at increasing growth / demand by reducing red tape for registrants. For instance, individuals who live in Australia should be able to purchase an Aussie domain without the need for an ABN.
More on this and other growth suggestions in another article.
Ned O’Meara – 29th August 2017