Anyone For Yoga?

With a view to getting a series of income producing websites going, the next project on the list is to develop out two health related domains (unless of course I get an offer I can’t refuse!).

After some serious bidding, I recently managed to acquire these two domains:

YogaClasses.com.au and YogaStudios.com.au

From my own observations, I know that Yoga is becoming increasingly popular in Australia.

The Yoga Foundation Australia also states:

Relevance of Yoga Today

As a result of increasing rates of mental and physical health problems, growing numbers of Australians are searching for healthier lifestyle options. And while rising health costs are refocusing government attention on preventative healthcare models, yoga’s popularity is growing.

There is growing evidence of yoga’s effectiveness in changing attitudes and responses to health status, self-health management, lifestyle habits and social outcomes.

Yoga participation in Australia has grown rapidly in recent years. According to Australian Sports Commission more people do yoga (practiced by 2.9% of the population) than play Australian Rules (2.7%) or go fishing (2.1%).

Business Model For Website

I might be wrong, but I think the best type of business directory for something like Yoga Classes / Yoga Studios is one that is relatively exclusive.

In other words, not trying to flog hundreds of advertising listings all over Australia. Restrict it to perhaps 4 listings per capital city – and just one listing in major provincial / regional centres.

In my experience, when there are limited opportunities available in something that could benefit one’s business, the easier the decision becomes. You just don’t want your competitor to get a leg up on you!

As always, best wishes for your online success. 🙂

2 thoughts on “Anyone For Yoga?

  • November 6, 2015 at 9:51 am
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    I disagree. Doesn’t appear that you are trying to solve a problem, rather just looking to develop a website, and you are focusing only on the advertising. If you put customer experience first, I think the journey would be along the lines of:

    As someone searching for Yoga classes I want to find classes near me, and book/pay so that I can fit it in around my active lifestyle

    IMO the customer does not want to travel to the other site of the city. They want local classes near their home or office. You could also provide a CRM for the trainers to automate part of their business, which is a win/win 😉

  • November 6, 2015 at 1:07 pm
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    Great pick up i got virtualrealitypo*n.com.au and hope to develope it next year . There is always a new way to turn a name into some money because selling sometimes is the easy way out but once it is gone it is gone for good

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