was supposed to drop yesterday.

The generic domain name was seemingly allowed to lapse by current owners, auDA (AU Domain Administration) and appeared on the daily domain name drop list yesterday.

However, for some strange reason, even though the domain name had bids on both the drop platforms, it didn’t drop.

One would think that any reasonable-thinking person would agree that the term “auHQ” is merely a shorter version of the generic term; “Australian Headquarters“, which could be used by thousands of Australian businesses.

This means surely anyone is allowed to bid to own this domain name?

WHOIS screenshot from 22-05-19

What’s even a little stranger is Netfleet displayed the following status for anyone who tried to win the domain name on their platform yesterday, “Pending (re-enter your bids tomorrow)“:

What exactly happened to stop this domain name from dropping yesterday?

As the WHOIS above clearly shows, it’s auDA themselves who currently own this domain name.

Nearly two years ago they stated: “A Board resolution to change auDA’s brand to auHQ will be put to members for their input.

I don’t believe that ever happened.

Perhaps they are finished using the domain name and it is still going to drop today?

6 thoughts on “ was supposed to drop yesterday.

  • May 23, 2019 at 12:22 pm

    An auDA Representative today stated that the generic domain name had Registry-level locks placed on the domain at the point of migration (Afilias Registry migration, July 2018), which is why the domain didn’t drop yesterday,

    But those locks were lifted today.

    Due to those locks being lifted today, my bid from yesterday at Netfleet was still in effect, and Netfleet were successful in acquiring the name, which now sees me as the proud new owner of the generic domain name.

    “Australian Headquarters”.

    It’s clear auDA no longer wanted the domain name, on multiple levels, including that they allowed it to drop today.

    More information in regards to auDA being interested in building an “auHQ” brand, that never eventuated, can be found at the following links:

    6 people like this.
  • May 23, 2019 at 1:10 pm

    Another example of auDA wasting hundreds of thousands of .au domain name registrant consumer funds!

    It is great auDA Director James Deck put this on public record. He said this:

    “you could probably assume that a previous board may have explored rebranding. Having rebranded our business recently, we registered a number of domains/names/marks as a speculative thing prior to making any decisions.”

    The funny thing is the sham how auDA went about their trademark applications via the sneaky New Zealand Backdoor method.

    Did auDA ever really plan to operate auHQ in New Zealand? More wasted money.

    This is why the auDA board should have been sacked.

    Their phony claimed-use trademarks for auHQ should be CANCELLED for non use.

    auDA the Fake Not For Profit – No Transparency what they are doing!
    auDA – No proper real Consultation!
    auDA – No real Accountability!
    auDA – Pissing away $million each year of auDA funds in avoidable expenses!

    5 people like this.
  • May 23, 2019 at 6:32 pm

    What a waste of registrant money, $50K, $100k, $200K thrown carelessly around without any regard to the long standing brand developed over 18 years.

    5 people like this.
    • May 24, 2019 at 1:57 pm

      I disagree. Everyone looks to rebrand at some stage. Those who have been around Australian domains for some time would likely know who the AUDA is but most of the population has probably never heard of them and that includes many who are current registrants. All of the commentary regarding the introduction of shorter .au domain names has brought them into the spotlight a little but they are pretty much invisible which is not want you want for a brand.

      • May 25, 2019 at 6:43 pm

        I recall this entire RE-branding exercise was hidden from the public eye, it was discovered when the CEO (Boardman) wanted to build an in-house registry without due process. Long story short, It did not end well for that Chairman and a bunch of directors; afterward, It’s been going down hill, ever since the new Chair and his toys took over Sunnyside.

        Anonymous likes this.
  • May 24, 2019 at 5:01 pm

    I personally can understand the concept of “trying” a new business brand. Not everything works. However, when you’re a non-profit I guess you have to be a little more careful than normal, as you don’t want to waste money unnecessarily.

    The auDA Board met on Monday to cement the final decisions in regards to Direct AU Registration implementation and PRP Policy Change rules…

    It’s clear that we’re not going to hear about this, this week.

    Everyone is waiting with high anticipation.

    Surely next week?

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