Aussie Aftermarket Sales Booming

There is no question in my mind that the Covid-19 pandemic has inspired aftermarket domain name sales here in Australia – as it has done around the world.

A lot of people who were suddenly faced with no job had the impetus needed to convert that “idea” they had been thinking about for ages into reality. And for that they needed a good domain name.

Brick and mortar retailers faced with lockdowns and a huge rise in online retailers suddenly had to lift their game. If they were online already in a limited way, they had to improve their online presence. A lot of them also decided to get a better domain name. Some smart operators opted for purchasing additional domains to help with their SEO and broaden their offerings.


I’m aware from talking with other domain investors that there have been some significant one word domain sales in the past 12 months. These are domains that are just so unique – once sold, it’s unlikely that they will be for sale again unless at a massive premium.

One of my own sales in this category was A good friend and a very smart entrepreneur purchased this from me, and he is busy getting it ready for launch. He has got a lot of inspiration from watching the Domainer episode about how was developed.

There have also been a lot of lowish 5 figure sales (I’ve had a few of these too!); and as always, good 3 Letter domains continue to rise in popularity and price.

So that’s why 2020 was a magnificent year to be a domain investor. And the trend continues into January and February of this year.

If you are aware of any sales, you are very welcome to post them below.

4 thoughts on “Aussie Aftermarket Sales Booming

  • March 19, 2021 at 6:13 am

    Be great if you, Rob and others could share some of these sales.

    I think it’s warming up, but will be booming in Q2 this year. Always happens when there is renewal in the SME space. The next 24 months will be epic that’s for sure.

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  • March 19, 2021 at 6:24 am

    We are seeing the same from a different metric to judge upturn.

    We have more and more startups with online businesses and including apps. These aren’t people that have lost jobs or been made redundant. Rather it seems to be people are turning to a side hustle to make a little extra. They need a domain to match the side hustle. They are still advertising on Facebook and selling on other platforms but the website gives the product a credence you don’t have if you just sell the product on an online platform.

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  • March 19, 2021 at 10:28 am

    Plenty of tyre kickers and low ballers around, but some good solid sales as well. My enquiries have almost tripled year on year.

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  • March 23, 2021 at 1:30 pm

    Where’s the best place to buy / sell on the aftermarket?

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