Given that so much search is done via mobile these days, a short domain is far preferable to a long one. They are also fantastic for email addresses.
Most importantly though, 3L domains are so unique – there will only ever be one pec.com.au.
However, the absolute beauty of a 3L acronym domain is that it can always be re-sold – there are plenty of other uses. Think of all the words that start with the letter “P”. Some examples are:
And the list goes on …
Ned O’Meara – 18th January 2018