Bugs In The System

Having spoken with many people over the past two weeks (phone, email and in person at Christmas parties), I know there are a number of current frustrations with the drop catching platforms.

Let me deal with them alphabetically (so as not to be accused of bias). First up today:

Domain Shield

This is the newcomer in the field of three dropcatchers. It is run by the experienced Anthony Peake who has previously been at Domain Watch, Domain8, Drop, and Netfleet.

He is a one-man band (working from home), and he basically occupies all positions – from accounting to development to marketing to tech stuff etc.

Plus, like all other Registrars, he’s been under the pump to become ISS compliant by auDA’s deadline. And he recently had a house shift which is stressful enough at the best of times – more so when you lose internet for a week.

Issues / Feedback:

  • Users of this platform reported that sometimes when they were the highest bidder, the domain would end up in someone else’s account. Or vice versa. Obviously that is not acceptable and very stressful to all parties (including Anthony). There is almost always going to be one party left somewhat aggrieved. I’ve spoken with him about this on a few occasions, and without going into full technical explanations here, he assures me that the bug is now fixed. If you are still having issues, I suggest you contact him by email, ticket or phone (details below).
  • Another issue is that some days he doesn’t “run” the platform at all. This has been because he has had “things” to fix. A number of people have reported that DS is now their dropcatcher of choice, and that they don’t bid on Drop and Netfleet at all. So when Anthony doesn’t run (and they only find out afterwards), they are annoyed. My advice to those people is what I have said for years – cover your bases on all platforms. My advice to Anthony is that if he doesn’t run for some reason, then he should email his customer base and let them know. Communication generally helps cure all ills – and given DS is a boutique operation with not a huge customer base, an email should be easy enough.
  • Finally, some people have complained that they were encouraged to bring their domains over to DS on the basis of competitive pricing on domain registrations, renewals, COR’s and hosting services. That has all changed, and DS no longer encourages this type of business. I can totally understand the frustration of people who have had to “double move” their domains, but ultimately every business sometimes needs to adapt their business model.

Final Remarks

My personal observation about Anthony is that at times he can often be “cross with the world” and very argumentative (just like me!). He is definitely not a marketing or Public Relations professional! Though he does try occasionally. 😉

However, what he lacks in those areas, he makes up for in spades with his integrity. In my opinion and experience, he is as honest as the day is long – even if it’s to his own detriment sometimes.

If you are having any issues; or would like to make any comments or suggestions to Anthony, then you can either do so here – or if it’s a private matter, his contact details are below. These are from the home page.

Contact Domain Shield

You can email us via [email protected]
Call us on 1300 725 021
or call/sms Anthony on 0403 793 351


53 thoughts on “Bugs In The System

  • December 5, 2015 at 2:50 pm

    Domain Shield is an interesting platform we had a few issues bidding on it where we felt we were the winner though we missed the domain.

    Good to see its a solo business owner giving it a shot they have been making some good ground in the market.


    • December 6, 2015 at 5:37 am

      @James – it is indeed an interesting platform, and it does take new users a little while to get used to.

      DS have achieved some significant “wins” for people including myself.

  • December 5, 2015 at 3:23 pm

    Domains ending up in other accounts is amateur hour. Hardly ISS compliant.

    • December 6, 2015 at 5:39 am

      @Unhappy – is this just a general comment, or have you been affected?

      • December 6, 2015 at 6:25 pm

        Yes. Domain went to another. Pathetic.

        • December 8, 2015 at 3:30 pm

          Grow up @Unhappy, have you ever run anything technical in your life? Occasional glitches are inevitable. You’re talking to the guy who created every drop-catcher in the country from DomainWatch to Drop to Netfleet to DomainShield.

  • December 5, 2015 at 4:07 pm

    He stuffed things at Netfleet. Now doing it at DS with weird system. His replies to emails are so arrogant. I’ll stick with NF and Drop.

        • December 6, 2015 at 2:12 pm

          Thanks for the info Dave. Before my time. Not sure if it was Anthony’s idea or if he was told to implement it but it seems as though he learned this is not a very good platform, probably why he doesn’t use that platform with his own service. Whoever came up with the idea of the blind-bidding service currently on Netfleet – I agree with you, they did indeed stuff things up.

        • December 6, 2015 at 4:21 pm

          @Dave – aah yes, I remember all that. Few other threads around the same time too. They didn’t particularly cover themselves in glory for a while there while Anthony was nominally in charge. Things like eels.com.au and bang.com.au – eerily similar to what went on recently.

          I remember I was very unhappy with the change – and very vocal about it too.

          But at the end of the day, it’s their business – and they’re entitled to have whatever drop catching platform they want.

          Same goes for Anthony and Domain Shield.

          Ultimately customers dictate success or otherwise. Piss them off enough times, and people vote with their feet. Other dropcatchers come along … blah, blah, blah. Imo.

          Whilst he can be arumentative / temperamental 😉 ,I still vouch for Anthony’s integrity 100%.

    • December 6, 2015 at 9:19 am

      I’ve never heard of Anthony “stuffing” anything at Netfleet. I find the DS system is better than the others once you get used to it and he has always emailed me same-day with any dramas and sorted every time.

  • December 5, 2015 at 8:35 pm

    $500 to join? You got to be shitting me. It’s free to join Netfleet who are the biggest and best.

    • December 6, 2015 at 5:43 am

      @Jonty – the $500 is a “deposit” against future purchases – not a fee. But I agree from a marketing perspective – it is a figure that puts people off. This was proven when Anthony did a special $100 deposit a month or so back when he did a podcast interview with me. Perhaps he may bring something like that in again. 😉

  • December 5, 2015 at 10:48 pm

    I have had no troubles with Domain Shield ever, and I’ve been using the platform for nearly a year now.

    I am impressed with the catching methods and prefer using it over the other platforms. I’d say I’m scoring 70% of the names I am going for on this platform.

    However, if Anthony isn’t going to be able to perform the service on occasion I would appreciate an email, with at least 2 hours notice, as sometimes I solely bid on DS.



    • December 6, 2015 at 5:44 am

      Thanks for the comments Robert. I’m with you regarding the email!

  • December 6, 2015 at 12:02 pm

    I find the lack of transparency with respect to the current bid level frustrating. I’d like to see what it is when you try to bid on it. It’d be nice not to have to stuff around and keep entering bids over and over.

    • December 6, 2015 at 4:28 pm

      @David – do you mean if you put a bid in at Level 3, it tells you that the highest bid is already at Level 4 – and that if you want any chance of success, you have to make a Level 5 bid?



  • December 6, 2015 at 2:02 pm

    Shield should simplify/recalibrate and just have $100, $200, $500, $1,000, $2,000, $5,000, $10,000, $20,000, $50,000 and $100,000 levels.

    Most $25 and $50 sales would then become $100, the majority of $200 sales would become $500, most $1,600 sales would become $2,000, and many more sales at the $5,000 and $10,000 levels would result than are being achieved at the $6,400 and $12,800 levels at present.

    These proposed levels would also better match common investment and budget levels used within the domainer and business communities.

    • December 6, 2015 at 2:16 pm

      I would hardly use DS if Anthony got rid of the $25 option.

      • December 6, 2015 at 2:20 pm

        What is your alternative? Every name costs at least $50-60 on both Drop and Netfleet.

        Another structure to consider would be this one, which more accurately matches actual prices being achieved on the drops:

        $100, $225, $450, $900, $1,800, $3,600, $7,200, $14,400, $28,800, $57,600, $115,200.

        • December 6, 2015 at 2:54 pm

          Or $50, $100, $225, $550, $1,100, $2,200, $4,400, $8,800, $17,600, $35,200, $70,400 and $140,800 would probably be best come to think of it.

          The point is, the pricing structure needs revisiting because prices have changed on the drops over the past 12 months.

      • December 6, 2015 at 3:02 pm

        I’m happy with it the way it is. Only thing I would change is adding a $600 option in between $400 and $800 and then $200 increments up to the $1600 option.

        Would be nice to see what the current bid is at, as David said above, but that’s not hard to figure out if you REALLY want the name. You just keep jumping higher.

  • December 6, 2015 at 6:30 pm

    I would like to endorse Anthony for his work at both NetFleet and Domain Shield

    Neither system has been without bugs or controversy during his tenure; however at all times Anthony has been prepared to discuss what he is doing (or trying to do) and at all times he has shown to have his clients interests at top of mind

    The attitude that profits and success are the result of trying to provide a quality service is very rare in the domain industry

    I have never experienced any element of arrogance

    In fact my experience when problems arise has been that Anthony has been very apologetic and committed to make good any problems that have arisen

    • December 7, 2015 at 5:48 am

      @Greg – not sure if that’s the same Greg Brown I have been talking to recently! 😉

      As far as your statement below, I totally agree with you.

      In fact my experience when problems arise has been that Anthony has been very apologetic and committed to make good any problems that have arisen

      • December 8, 2015 at 3:37 pm

        I too agree wholeheartedly with @Greg. It may not seem so @Anthony Peake, but I do understand the importance of service and customer satisfaction. The point I’m making is that you can and should adjust your pricing to keep in step with your competitors and the market more broadly. Moreover, superfluous concerns and activities that do not add to your bottom line should be discarded.

  • December 7, 2015 at 7:30 am

    @Ned Yes it is frustrating when the problems that occur repeat

    The problem of auditing domain name purchases to ensure that they end up in the right account is both disturbing and time consuming

    This problem has occurred across all platforms from time to time

    In my latest instance at Domain Shield the problem had been previously resolved but it took several days to trace the transaction history and a lapse in communications meant this was not immediately apparent

  • December 7, 2015 at 1:39 pm

    Hi All,

    Ned, Thanks for providing a platform for a quick Kangaroo Court, as always I am happy to get feedback. It seems like all these issues have actually been dealt with or are busy being dealt with but I will try to address the anonymous issues too.

    I would like to apologise to anyone who feels I have been arrogant in my support responses. I try to be very clear in my email responses and I am aware that this can be unintentionally cold or construed as arrogant. Please call me if ever I cause offense as I have been told I am a little less cold on the phone.

    With regards to not running there seems to be a misunderstanding. I have only not run intentionally on 20-11-2015, on that occasion I put up a message on the offer page before any orders where placed so that anyone trying to participate on the day would be fully aware that I was not running. All other instances of outages have been unplanned and I have only known about them after the dropzone.

    With regards to ISS compliance it is my understanding that ISS is not a solution to ensure a problem never occurs, what it is is rather a set of processes and procedures that Registrars maintain in order to predict, identify, document, archive, resolve and then avoid issues in the future. If ever you feel that I have failed to successfully predict, identify, document, archive, resolve and then avoid an issue relating to internet security or private client data then please feel free to contact me and/or auDA so it can form part of my annual ISS audit. These audits and processes are an ongoing process and learning is part of the process.

    To anyone who feels they have been mislead with moving portfolios of domains around, I am again sorry for causing you extra work. I have tried to work with those most affected parties to ensure I did not cause them to become disgruntled but I acknowledge that it is impossible for me to make the process seamless. To anyone requiring assistance or affected by changes please let me know if there is anything I can do to make the move easier.

    To anyone who thinks $500 is too much to commit up front feel free to call me and I will send you a promo code to only charge you $100. As pointed out the $500 (or $100) is a credit on your account which you use when you catch your first few names. At $25 per domain including GST and 2 years registration it will only take you 4 catches to use up your credit.

    I find it hard to understand why a client would ask me to do away with the $25 and $50 levels to pay $100. I follow the rest of your logic but losing the lower levels is something which I do not understand from your perspective.

    To all my clients, thanks for all the support over the last year. It has been one year and 10 days now of drops. I hope the next year will be as good or even better for all of us.

    Anthony Peake
    Director (Tea boy, Admin, Maintenance and Billing)
    Domain Shield Pty Ltd
    (m) 0403 793 351


    • December 7, 2015 at 1:47 pm

      Again, loving your service and platform Anthony, thanks.

    • December 7, 2015 at 2:08 pm

      @Anthony Peake, I equally find it hard to understand why a registrar would question such a suggestion, especially when you are doing little more than break even on every name acquired at the $25 level and your two competitors are making at least $30 more than you on every like for like occasion; it’s something which I do not understand from your perspective.

      • December 7, 2015 at 2:28 pm

        “especially when you are doing little more than break even on every name acquired at the $25 level”

        This proves that Anthony is not all about making as much money as he can from his clients, unlike some other platforms, but chooses instead to provide a very useful service to them, like you said, hardly making any money at all from some drop wins.

        I applaud Anthony for creating the $25 level on Domain Shield. More about a great service and platform, than profit.

        • December 7, 2015 at 2:37 pm

          @Robert a great platform would tell you when you have been outbid and give you an opportunity to bid again at a higher level. This is a feature that 90% of all Domain Shield users want but @Anthony Peake has denied out of self-interest. And there’s nothing wrong with self-interest, a business owner devoid of self-interest needs his head read.

          • December 7, 2015 at 2:41 pm

            *It is not out of *actual* self-interest that @Anthony Peake has denied this capability, but out of *perceived* self-interest. @Anthony Peake is under the South African/Dutch assumption that he will somehow make more money by denying people the chance to increase their bid upon notification that they are no longer the high bidder.

  • December 7, 2015 at 2:55 pm

    @Anthony – Re your comment:

    “Thanks for providing a platform for a quick Kangaroo Court”

    Reminds me of the old line:

    Q: Is that a log on your head?

    A:  No, it’s just a chip on my shoulder.

    I think this was an honest, positive article which gave people the opportunity to comment and make suggestions about the Domain Shield platform – and for you to respond.

    Same with the article about Drop today.

    And Wednesday’s article about Netfleet is going to be required reading!

    Cheers, Ned

  • December 8, 2015 at 11:18 am

    Apologies for the kangaroo court comment. Thank you for the honest, positive article and the platform with which to engage with your readers.

    I still think your comments sound more like a Registrar and less like a Registrant ie more like a Competitor and less like a Client.
    With regards to the $25 price point, Cam from Drop claims he will sell you a drop domain for “$23.10” http://www.domainer.com.au/review-of-drop-com-au/#comments I believe Netfleet has similar deals.

    I quite like my illogical approach to getting offers, it also makes me happy to be told I am not a marketing guy 🙂
    I did indeed grow up in South Africa and I do have Dutch heritage, together with French, Scottish and who knows what else one might find in the colonies. I am not sure if this actually affected the “Levels” approach but you never know. I do however (like everyone) I have likes and dislikes, here is the top of my dislike list.
    1) U2 (the band… I honestly cannot stand them and have no idea why they are so popular)
    2) Hidden costs
    3) The number nine in a price ($99.99) … ah man give me round numbers every day of the week.
    4) Hidden GST
    5) Pressure sales tactics
    6) Making money without providing value
    7) Conformity

    As you can probably tell my approach to getting offers reflects a bit of my dislike list. Domain Shield is the only drop catcher that includes costs up front, and includes GST in what you offer. Most of our prices use easy to understand using round numbers and no one ever gets confused by our invoices. If anyone makes a mistake placing an offer I aim to be accommodating and I cancel their offer where I can.

    I have make mistakes in the past and I have always tried to make it up to the people affected. I will make mistakes again next week and I will also try to make it up to the people affected.

    You are right that I probably do need my head read as I am not very good at taking peoples money. I try to pay all my invoices as they arrive yet I am probably the most patient person in the world when it comes to overdue invoices. I am terrible at enforcing the terms on a sale just to turn a dollar, if a client has moved their hosting away but has forgotten to cancel their service, I tend to bend over backwards to help them and I always cancel their outstanding invoices. I am crazy enough to even present ideas to the industry panel I sat on recently which would quite literally put me out of business because I believe that some of the .au rules are actually unfair. I am also crazy enough to contact the owner of domain being deleted to ensure that he gets a fair go at keeping his domain name before I am willing to try to catch it. I honestly do a bunch of crazy things which do not make money but which I think make the world a better place. In the long run I plan to die with lots of friends and very little money. I know it makes very little sense for a hippy to be running a drop catcher but maybe Zen is is the secret source/sauce to catching domain names.

    Hope you all have a profitable and more importantly an enjoyable week.

    Anthony Peake
    CIO (Chief Illogical Officer)
    Domain Shield
    (m) 0403 793 351



    • December 8, 2015 at 11:49 am

      @Anthony Peake thank you for another great response. It shouldn’t matter what my comments sound like, rather that they are sound. I had forgotten about @Cameron’s Drop.com.au offer, however bear in mind that (1) the offer is for Domainer and DNTrade members only and (2) Drop.com.au at present generally doesn’t catch names (worth having).

      I am not aware of any similar deal at Netfleet. I did have a good deal a few years back but these kind of deals were done away with about 2 years ago. Netfleet is rightly exercising its market dominance and charging what it likes. You should be doing the same, as Drop.com.au is nearing impotence in the drop-catching stakes -it’s not like you will lose any customers to Drop.com.au by charging more.

      I’m not detracting from your technical genius, which is undisputed, but I think that when it comes to pricing there are some better and perhaps more rational approaches you could take. I did not say that you need your head read, only that one whom does not maximize his business interests does. Perhaps your approach is different to many others, but certainly contacting losing registrants and telling them their name is about to expire is one profitless time-wasting activity you should avoid.

      If egalitarianism and altruism is your calling, there are thousands of better causes out there than giving avaricious domain name investors a better deal.

      • December 8, 2015 at 1:32 pm


        You do make some sound points.

        I am unsure if Netfleet is still offering discounted Buyers Premiums (or whatever they are calling their hidden registration costs now days) I was assuming that at least some do have that advantage so my starting price point is designed to provide a move level playing field for those not getting preferential treatment. Perhaps you fall into that category and would benefit from becoming a client?

        The registrant I contacted was for a pending Delete domain name not an expired domain. I was concerned that they had not had an opportunity to respond to auDA. I often hear stories via the grapevine that domains are deleted without registrants actually responding to the complaints. When the registrant does not respond (because they did not get the email/holiday overseas/email got stuck in spam etc) they can lose the domain uncontested. More than 1000 domains are deleted monthly and registrars are not financially incentivised to talk to their clients so I find it heartbreaking to see good domains get deleted.

        I was the one who said I was probably crazy (I do get told it reasonably frequently) as I do indeed seem to act altruistically at times. Basically it boils down to a belief that we can (in theory) make money together. There is no really good reason to squeeze every last dollar out of domainers, the better the deal they get today the more profit they make tomorrow, the more likely they are to come back and buy more inventory.

        It is worth remembering that I am a wholesaler and I have been selling 80% of my inventory to essentially the same group of people for 8 years now. Netfleet and Drop did not even exist back then, Drop had to buy these clients and Netfleet had to break the rules to contact them http://www.auda.org.au/news/netfleet-breaches-code-of-practice/ I like to imagine that all my clients would vouch for me as a clean operator who will put long term client relationships ahead of short term profit. My clients will also testify that when things go wrong as they some times do I don’t sugar coat it or mislead anyone. For example when I don’t have enough cash pre-paid to the registry over a long weekend (there is limited support at times like this for adding funds) the error message on our system is so transparent that it says literally tells you there is a billing error.

        The reason I am boring you with these long tales is because at the end of the day
        1) I believe that short term gains are not equal to long term gains.
        2) I am not a retailer, I don’t just burn clients and look for new ones with fancy marketing campaigns.
        3) I am not running a monopoly with ten registrars and a publicly listed company behind me.

        I swim in the ocean before breakfast, sell some dropping domains for lunch and then hang out with my kids (and lovely wife) at dinner time. I’d rather not have to justify the $50 buyers premium before breakfast, then meet with lawyers to discuss a privacy leak for lunch and then hang out with some shady SEO operator at dinner time.

        Just buy the way, not all domainers are avaricious (I had to look the word up). Less than a month ago I got a call from a community festival organiser who lost a domain name to a domainer. I told them how to use whois to get their details and within no time at all the name servers pointed back to the festival and a little later the COR (paid for by the domainer) was processed. I called the festival organiser and they confirmed that they did not pay a cent as the “nice person” they contacted via email had fixed it all for them. This is in stark contrast to the Registrar who had been less than helpful :-/

        With regards to “better callings” I have worked for charities before and was shocked by the level of competition and the greed which was shown by the staff. I was also unhappy with the devious and self interested motivations of the benefactors. The moment it all got to much for me was standing drinking expensive champagne at the house of commons next to the Thames in London explaining to a Lord that it was in fact illegal for me to be helping the charity as I was on a bridging visa at the time and not supposed to be doing volunteer work. It seems that charities in the UK may have been “paying” “volunteers” somehow using a loophole which meant it was now illegal for me to help out (but I helped out any way).

        Give me a domainer over a charity worker any day, at least with the domainer I know they will be honest about their motivation.

        Anthony Peake(m) 0403 793 351


        • December 8, 2015 at 2:21 pm

          I must disagree with you there @Anthony, there is every reason to maximize your ROI as a drop-catcher. In fact, egregious failure to do so would place you in breach of your duties as Director. As operator of a for-profit business, you have a commercial imperative to act in its best interests. Revisiting your pricing every 12 months is sound, good business advice. Instead of questioning it, you should be welcoming it. Concerns about name-losing registrants and a ‘level-playing field’ do not serve your business interests.

          You are indeed a clean operator, and your integrity is and has always been without question. Hence there is no need to do domainers a ‘solid’ and persist with $25 (break-even) pricing when your main competitor is not doing the same.

          Your three observations are amusing because at the end of the day, it is clear that domainers care little about drop-catcher ethics and much, much more about efficacy. Even @Ned has put “Netfleet Gate” behind him.

          Perhaps it’s for personal reasons (self-satisfaction) that you take a holistic approach to things, and there’s nothing wrong with that. The purpose of my comments has been to encourage you to revisit your pricing, because there may be room for improvement and without question the .au market has moved considerably in recent months.

          Doesn’t sound like a fun day at all 🙁 hope the rest of your week is better.

        • December 8, 2015 at 3:43 pm

          Nice heartfelt response Anthony. Most of us that know you accept that you are a decent person.

          And when “stuff” happens, you do always try to do the right thing to the best of your ability.

          But you’re still an argumentative “Jaapie” sometimes. 😉

          I liked this part of your comment:

          “I swim in the ocean before breakfast, sell some dropping domains for lunch”

          In other words, you mix with sharks both on land and in water. 😀




    • December 8, 2015 at 12:07 pm

      Thanks for your open and honest responses Anthony. I just became an even bigger fan of DS.

      • December 8, 2015 at 12:11 pm

        @Robert – you and Anthony should “get a room”. 😉

        • December 8, 2015 at 12:33 pm

          They’ve already got one apparently @Ned, it’s the “I don’t want to make any money” room. Achieved in different ways: counter-intuitive pricing by @Anthony Peake and $25 acquisitions (names no-one else wants) by @Robert.

          • December 8, 2015 at 1:41 pm

            I am still trying to figure out why you are cranky on the subject? Do you work for Netfleet? If you do not then could you elaborate on why YOU care about the $25 price point?

            • December 8, 2015 at 2:28 pm

              I am still trying to figure out why you are defensive on the subject? Can you please elaborate on why an extra $25 profit per name is unattractive to you?

              Stop focusing on the messenger and start focusing on the message – you could be making an extra $200+ per day ($73,000 pa) with just one price adjustment.

  • December 8, 2015 at 4:44 pm

    @Justin = Anonymous Troll and I’m super-bored with his mouth explosions and bad ideas.

  • December 8, 2015 at 5:32 pm

    Anthony, your candid responses are refreshing. I also believe that profit, philanthropy and integrity don’t have to be mutually exclusive.

    I really like the Domain Shield platform, including the unique bidding system. As others have already noted in the comments, I don’t think removing the $25 starting bid would be particularly beneficial. There will always be ‘value buys’ in addition to the larger purchases. If you got rid of the $25 starting bid, then drop.com.au would mostly clean up all the value buys with their $1 starting bid (plus GST and reg fee of course).

    In short: keep up the good work 😉

    • December 8, 2015 at 6:29 pm

      Netfleet has more than 10,000 members and a sophisticated Keyword Alert service that notifies hundreds on a daily basis that names of interest are dropping. I see Netfleet catch low-level names every day on the drops. Not bidding on Netfleet, even at the minimum $11 level, simply is not an option. With such a wide user base, a name not bid for on Netfleet is a name not worth having. (This should be a wake-up call to many)

      Since Netfleet beats Drop.com.au on most names, therefore, it is Netfleet’s minimum price of $11 + $32.95 = $43.95 inc GST that @Anthony should be paying attention to, not the standard Drop.com.au price of $1.10 + $49.95 = $51.05 inc GST or Domainer.com.au/DNTrade.com.au reader discounted price of $1.10 + $22 = $23.10 inc GST.

      Thus a $44 level would be in-step with Netfleet and would not result in the loss of market share to Drop.com.au. Would starting it at $50 be unreasonable from @Anthony’s point of view? No. He’s running a business with reduced economies of scale.

      • December 8, 2015 at 6:36 pm

        Thus @Anthony, given your current catch rates, you are probably missing out on a minimum of 6 (domains) x ($44 – $25 = $19) = $114 profit per day ($41,610 pa). And that’s at the $44 level, not $50. With that $41-610 to $73,000 extra income, you could employ a customer service rep and spend even more time with the family.

      • December 8, 2015 at 6:57 pm

        You’ll get no argument from me that if you really want a domain you should be bidding on Netfleet – you should be bidding on all the platforms. I suspect most domainers don’t need the ‘wake up call’.

        However, quite often people will grab one or more domains for the rough equivalent of reg fee on Drop.com.au or Domain Shield – for a ‘cheap punt’ – but wouldn’t spend the default minimum of $59.95 + GST on Netfleet (per domain). I see this regularly on the drops. I wouldn’t recommend anyone build a whole portfolio this way, but why take away the option for the ‘value buys’?

        Also worth mentioning that some people have access to cheaper rates through these platforms (e.g. the drop.com.au promotion here and on DNTrade). So for quite a few people, drop.com.au and Domain Shield minimum bids are roughly equivalent to retail reg fee.

        • December 8, 2015 at 7:51 pm

          Great, intelligent response @Luke Summers, thank you. I’ll answer the ‘wake up call’ line by addressing your ‘value buys’ proposition.

          I would argue that there’s no such thing as a ‘value buy’ where it is a name that has not received a bid on Netfleet (ie. a platform with a wide user base). In fact, where a name is bought for next to nothing there is greater risk that the name is in fact worthless.

          This exponentially inverse relationship (‘the cheaper the name, the crapper it is’) is missed by most newbies and, it would seem, by some ‘old-timers’ who should know better.

          Better to spend $3,000 on one name (that may be worth $30,000 or more) than $30 on 100 names that no-one has bid for on Netfleet.

          This is axiomatic to anyone who has dabbled in real estate. Better to own one property worth $300,000 (in the suburbs) than 30 blocks of land (in remote rural locations) worth $10,000 each.

          Why? -Not least because the rates will kill you. In the domain world, renewals are your enemy and every effort should be made to keep your portfolio as small as possible whilst maximizing ‘quality’.

        • December 8, 2015 at 8:18 pm

          And changing the price from $25 to $44 wouldn’t take away ‘value buys’, it would simply redefine what a ‘value buy’ is, to another price point. Because at the end of the day there will always be newbies and fools ready to take the ‘punt’ on low-quality expiring domain names.

  • December 12, 2015 at 1:33 am

    A very entertaining read 🙂

    I think Domain Shield’s platform is excellent, and I particularly like being able to bid on behalf of another entity as well the fact that the bid I enter is the full price, including GST.

    Sure, the DS interface could be made a little friendlier but at the end of the day if the service catches the domains for people, that’s all that really matters.

    • December 12, 2015 at 5:30 am

      @Joel – you raise two excellent points which I neglected to put in my original article. Thank you.

      “I particularly like being able to bid on behalf of another entity as well the fact that the bid I enter is the full price, including GST”.


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