auDA Complaints – Prevention Beats Cure!

Many domain investors are reporting a surge in the number of complaints they are receiving via their Registrar/s – or directly from auDA.

An auDA complaint generally stems from someone who wants your domain but does not wish to pay a market value for it. Making a complaint is currently very easy – online process; costs nothing; and can be done anonymously.

As the subject headline suggests, prevention is definitely better than cure! As domain investors, we must try and follow the rules – even if we sometimes disagree.

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It “Pays” To Have A Premium Domain Name!

In July 2019, I brokered the sale of between two long standing clients (and friends) of mine. To this day, it is still a record price for a 3 Letter domain in Australia.

Fast forward to today, and the site is in “beta” mode with a lot of interest from both institutional investors and SME’s.

If you are a good operator, this is what a premium domain name can do for any business. Gravitas and credibility!

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Domain Investor’s Wish List 2021

As someone who has been a domain investor for nearly two decades, 2020 was my absolute best year in terms of domain sales. Due to Covid-19, people and businesses have realised that an online presence is essential. And that starts with a good domain name.

I have also seen many changes in the .au domain name space over the years. None more so than recent times! So here’s what I would like to see going forward. How about you?

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A Little Bird Told Me That auDA …

With all the contemplated and anticipated changes that auDA have basically committed to, the big one is of course Direct Registration. That is the ability to register a domain such as

But there are some prior rights afforded to existing registrants, and these are governed by what is known as the cut-off date. I have it on good authority that this date may be changed.

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Well Done auDA (well sort of)!

A couple of days ago, I wrote this article about people and businesses rorting the system by registering domain names when they were not entitled to do so. I urged auDA to take action by doing an audit (just like they sometimes do to us domain investors when they get an anonymous complaint).

Well, I got so many calls and emails and LinkedIn messages in support about this. Absolutely amazing.

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