Expensive Domain Strategy

Money down the drainWhen I was going through the “Official domain name drop list” yesterday, I discovered that one entity is having at least 520 domain names deleted in a couple of days! That’s not a misprint either – one registrant; 520 domains.

For the uninitiated, each day AusRegistry publishes this “official list”. It comprises two sections – the first being “Expired Domain Names”. These are described as follows:

“This list shows Domain Names which have passed through the Expiry Process in the Domain Name Registry System and are eligible to be purged. These Domain Names generally cannot be recovered and will purge at the next cycle that occurs NO EARLIER THAN the date and time listed below”.

The second section is “Deleted Domain Names”. This is where a registrant purposely asks their registrar to delete a domain name/s; or where auDA has determined that a registrant may be in breach of policy (and therefore not entitled to hold the domain/s).

“This list shows Domain Names which have been deleted at the request of either the Regulator based on established policy or the current Registrant. These Domain Names will purge at the next cycle that occurs NO EARLIER THAN the date and time listed below. Domain Names appearing on this list may be restored by the deleting party at any time up until they are purged and thus NOT become available for registration”.

The “520”

These fit into the second category of “deleted domain names”. I can only presume that the registrant thought these were a good idea at the time, but on reflection, they were not worth keeping or renewing.

Expensive exercise though – registration costs on 520 domains are at least $10,000.

The registrant is SERVICE SEEKING PTY LTD – a company that is a long established provider of quotes for all sorts of jobs and services. From their website:

“Need something painted, designed, cleaned, photographed, installed, repaired, removed or replaced? Just tell us. It’s free”.

If you’re interested, here’s a list of the deleting domains . One man’s trash could be another man’s treasure!

Ned O’Meara – 1st September 2016

4 thoughts on “Expensive Domain Strategy

  • September 1, 2016 at 11:22 am

    They may have been very new to the market by the looks of those names. Most of it is trash.. again the only people who made money out of this was auDA, Ausregistry, and the Domain name reseller.

    Money down the drain.

  • September 1, 2016 at 11:26 am

    If they had used Melbourne It they would have wasted over $50,000 to register those names!

  • September 1, 2016 at 4:28 pm

    Someone got the domaining bug. I’ve seen this Domain Mining Addiction (DMA) occur in people new to domaining. If untreated, it can turn into a type of Domain Name Registration Syndrome (DNRS) resulting in the acute loss of common sense.

    Its difficult to treat, in fact, the only remedy I know is the removal of ones computer access, credit card and in extreme cases Domain Rehab.


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