One of the most read articles in Domainer history was “Follow The Money”. Believe it or not, this was written almost 4 years ago to the day! This was an article about who would be the financial winners out of the introduction of direct registration e.g. yourname.au.
Little did any of us know back then that things could get even worse.
We now have a situation where not only is there going to be additional revenue generated by an extra extension, there are going to be a swag of ongoing fees generated ad infinitum. People, small and big business paying a fee year after year if they have a com.au domain name that is conflicted. i.e. if someone else has the same domain name, but in a different extension like net.au, org.au, asn.au, gov.au, id.au etc.
Direct registration is coming whether some of us like it or not. But if you go back to the original 2015 Names Panel and the subsequent Board decision, it was always subject to the development of an acceptable and fair implementation policy. In my opinion, this charging of an ongoing “opportunity fee” to multiple holders (by auDA) is unconscionable.
Who Are The Winners?
- auDA (regulator)
- Afilias (registry operator)
- Registrars who are drop catchers
- Some registrants
I’ve written before that I understand (and can accept) that direct registration is being introduced to support the .au eco system. But it has to be done fairly without any hint of avarice or greed.
Most importantly though, those 90% of registrants that wouldn’t even have a clue what is happening need to be told and educated. This is auDA’s fiduciary duty.
Ned O’Meara – 12th September 2019