Finally, in the year 2020, Google have realised the importance and influence a premium domain name has for online brands.
For all those people who claim “I don’t need to spend more than $20 for a domain name, I can just register any term I like, domain names don’t matter!”, it’s time you WOKE UP.
Google’s official public liaison of search just posted;
Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup:
You’ll notice there are no lame domain names in this search result example given by Google themselves.
Google now prominently display DOMAIN NAMES at the top of EACH SEARCH RESULT. This is clearly because they have researched that people using Google Search HIGHLY VALUE the quality of a domain name, or else, Google would simply have chosen to HIDE the domain name above each search result. But they don’t.
Because domain names show AUTHORITY.
You wouldn’t role up to a work meeting in a pair of flip-flops, would you?
Why allow your domain name to appear on Google Search as weak and cheap?
Do you get it yet?
Maybe it’s time you finally upgraded your own online address . . . Approach a domain broker or make an enquiry yourself by finding out who owns a name using WHOIS.