iSelect dropping domain names left, right and centre.

Last week, insurance giant iSelect dropped the extremely valuable premium domain name LifeInsurance.com.au(.)

Tomorrow, seemingly unbeknownst to their marketing team, iSelect are dropping another valuable domain name; HouseInsurance.com.au(.)

To put things into perspective, in terms of how valuable these types of domain names in these particular industries are worth… REA Group (realestate.com.au) currently own HomeInsurance.com.au(.)

How much will HouseInsurance.com.au sell for?

And then…

Will we be seeing iSelect’s HealthInsurance.com.au domain name dropping next?

14 thoughts on “iSelect dropping domain names left, right and centre.

  • Avatar
    June 26, 2020 at 3:07 pm
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    I have healthinsurances.com.au if anyone wants to make me a reasonable offer. 🙂

    • Avatar
      June 26, 2020 at 3:20 pm
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      healthinsurances isnt the term used it is “healthinsurance”, not worth as much as the singular, but you never know your luck

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    • Avatar
      June 26, 2020 at 7:45 pm
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      That name makes no sense, insurances??

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      • Avatar
        June 27, 2020 at 1:36 am
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        From an SEO perspective it’s just as powerful. With 33,000 searches per month and companies paying $50 per click (that’s per click!) it’s crazy powerful to have a domain name which includes the search phrase so closely. From an SEO perspective, the phrase ‘health insurances’ actually shows the same number of searches as ‘health insurance’. So if you can get onto the first page of results (which you can with this name) – even if you only reach 10th position, you can still get around 2% of that traffic in 10th spot which means you still get 660 clicks per month which would cost $33,000 per month to buy ($400,000 per year in free traffic). And that’s #10 – imagine what you get if you put some effort into your SEO. 🙂

        https://app.neilpatel.com/en/ubersuggest/overview?keyword=health%20insurances&locId=2036&lang=en

      • Avatar
        June 27, 2020 at 11:01 am
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        Just go with it Snoopy, it’s like noodle / noodles. The difference is cultural. Respect Rudy’s culture!

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  • Avatar
    June 26, 2020 at 4:51 pm
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    Big stuff up. On the one hand there is a rival dominant keyword ‘home insurance’, on the other the market for house insurance / home insurance is much bigger than it is for life insurance.

    I think $25k will have been hit already and it will come down to who is bidding. LifeInsurance.com.au was on a Sunday, whereas this will be on a weekday, so anything can happen.

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    • Avatar
      June 27, 2020 at 2:52 am
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      Oops forgot what day it was, yes it’s been that kind of week.

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  • Avatar
    June 27, 2020 at 4:22 am
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    Begs the question, does iSelect “always get it right” when it lets $100,000 domain names expire?

    Maybe Officer Rick was in charge:

    https://m.youtube.com/watch?v=XmimLFa6f10

    “Oh boy. Did you say we want to keep this domain name, or have it deleted?”

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  • Avatar
    June 27, 2020 at 3:35 pm
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    Via the many disrupted work place conditions over the past few months, COVID-19 may have played a role in some office disruptions overlooking and/or missing important email notices. If that be the case, it would be somewhat an irony that a health insurance company became a COVID-19 victim too.

    • Avatar
      June 27, 2020 at 6:16 pm
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      Whatevs

      Q: Were CSC managing these?

      Johnson.com.au went for $9,504 via Netfleet aftermarket this week, WhoIs says Braden Johnson, the name of the MD for Johnson Property Group.

      Some corporates are asleep at the wheel atm, meanwhile SMEs are making hay

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  • Avatar
    June 27, 2020 at 4:40 pm
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    Rudy,

    A few of many still available for registration…

    InsuringMyHome_com_au
    HomeInsured_com_au
    HomeInsurances_com_au
    WhichCover_com_au
    CoverSelect_com_au

    Cheers!

    • Avatar
      July 1, 2020 at 2:58 pm
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      @BLM maybe I’m not explaining myself well enough. Other than one of them, those names you mention are not ‘keyword dense’ domain names which have any search volume in Google. An exact match domain has a higher chance of ranking on page 1 than those you mention (other than 1).

      Insuring My Home – 0 people searching for this @ $0 CPC
      Home Insured – 0 people searching for this @ $0 CPC
      WhichCover_com_au – 0 people searching for this @ $0 CPC
      CoverSelect_com_au – 0 people searching for this @ $0 CPC

      Home Insurances is good – 14,800 per month @ $43.40 CPC
      Health Insurances is good – 33,000 per month @ $50 CPC

      • Avatar
        July 1, 2020 at 3:07 pm
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        That’s the power of an exact match keyword domain name right there.

  • Avatar
    June 29, 2020 at 12:25 pm
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    How much did this sell for?

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