LifeInsurance.com.au sold for $100,000

The premium domain name LifeInsurance.com.au was just purchased on Drop.com.au for $100,000.

iSelect was the previous owner and it would be hard for anyone to think this was deliberately let go.

When will the day come when large Australian corporations realise the true value of premium domain names? Not only to purchase them and protect their online brand from future competitors, but also to ensure they don’t lose their existing digital assets.

2020 is looking like the year when Australian premium domain names’ true values are finally recognised. This year has seen unprecedented growth and high amounts paid for premium one-word .com.au domains.

Keep up to date with all the TOP SALES.

More to come.

21 thoughts on “LifeInsurance.com.au sold for $100,000

  • Avatar
    June 21, 2020 at 4:10 pm
    Permalink

    Very good domain. Can’t wait to see what the buyer does with it.

    Like
    Anonymous likes this.
  • Avatar
    June 21, 2020 at 5:59 pm
    Permalink

    I don’t want to toot my own horn here…

    But as many know who speak to me on the phone often….

    For at least 5 years, I’ve been saying “2020” will be the year Australian businesses start to really understand the importance of our ‘.com.au’ online namespace.

    It’s clearly happening…

    Like
    3 people like this.
    • Avatar
      June 22, 2020 at 6:44 pm
      Permalink

      Please explain.

      The sales so far this year look rather ordinary to me. This is a high price?

      Like
      Anonymous likes this.
      • Avatar
        June 22, 2020 at 9:02 pm
        Permalink

        I’ve gotta say I agree with Snoopy a bit. This is standard pricing. I will get excited when something cracks $250k on the drops or $500k aftermarket.

        Snoopy I think what’s interesting is that these sales are in succession. Many of us have had a surge in inbound enquiries in recent weeks also. I am 100% with Rob on 2020 being a pivotal year.

        Like
        Anonymous likes this.
  • Avatar
    June 21, 2020 at 6:00 pm
    Permalink

    Awesome domain name. I can’t wait to watch its development.

    What’s the next big name going to go for?

    • Avatar
      June 21, 2020 at 6:33 pm
      Permalink

      I don’t think it will even get to development. I think the buyer and most of us know him 😉 will get a $500-600k offer before he even gets the chance. Whether he takes a flip or proceeds to develop hmmm…

      It should’ve gone for $250,000 but it’s the weekend. Latitude have the hyphenated.

      Like
      2 people like this.
  • Avatar
    June 21, 2020 at 6:04 pm
    Permalink

    With a high bid of $137,654… The Netfleet buyer missed out again, tut-tut.

    Like
    2 people like this.
    • Avatar
      June 21, 2020 at 8:16 pm
      Permalink

      $151k including GST the high bid on Netfleet

      Like
      2 people like this.
    • Avatar
      June 22, 2020 at 9:19 am
      Permalink

      Netfleet couldn’t even win WME.com.au for another company owned by its parent Arq, WME Group, on Saturday. Embarrassing.

      In the end the high bid on Netfleet was $1,500 plus GST suggesting $2,500 was the price paid to competitor Drop.com.au.

      Netfleet is good for usability but definitely needs an overhaul to remove all the rubbish listings. Real estate agents don’t accept unsellable or junk listings, and neither should domain aftermarket platforms.

      All in my honest opinion

      Like
      2 people like this.
  • Avatar
    June 21, 2020 at 6:39 pm
    Permalink

    That’s a good domain name. Shaun is spending up a storm.

    Like
    Anonymous likes this.
    • Avatar
      June 22, 2020 at 10:01 am
      Permalink

      How is $100k ‘a storm’?

      You can’t even buy a crap car parking space for $100k any more.

      $100k x 8% = $8k return on a crap car space max

      Shares: $100k in blue chips, 10-12% on a diversified portfolio IF you have a good year.

      LifeInsurance.com.au: spend another $20k developing, another $30k on seo, and use AdWords $3-5k a month and Shaun will bring in more than $300k *profit* in his first 12 months.

      Generic category-killer .com.au domain names can deliver triple digit returns annually for those who know what they are doing. (Unfortunately not many do).

      Like
      3 people like this.
      • Avatar
        June 22, 2020 at 11:26 am
        Permalink

        Perhaps you have missed how much the same person has spent on other domain names in recent times and yes this person certainly knows what they are doing.

        • Avatar
          June 22, 2020 at 12:27 pm
          Permalink

          I like Money.com.au lol

          ACP is stuck with MoneyMag.com.au, eternally bested by Money.com.au goodness me

          Wake up people. If you don’t have the right domain name swallow your corporate pride and bite the bullet before someone else does

          Like
          2 people like this.
          • Avatar
            June 23, 2020 at 7:35 am
            Permalink

            A magazine isn’t going to be able to justify spending much, $200k is probably more than they make each year.

            • Avatar
              June 23, 2020 at 8:54 am
              Permalink

              Yeah I hope ACP can pay the power bills. Annual office party must be held at Pancake Parlour.

              Far out Snoopy you crack me up

              Like
              Anonymous likes this.
              • Avatar
                June 26, 2020 at 7:45 am
                Permalink

                Even the Pancake Parlour would be too much,

                ACP was sold to Bauer Media and if you’ve followed the news last week the entity was close to bankrupt, now sold to private equity for a 90%+ loss.

                Money magazine was resold to “Rainmaker” whoever they are. Nobody is going to want to touch Money Magazine, and I mean that literally.

                • Avatar
                  June 26, 2020 at 10:19 am
                  Permalink

                  You have to spend Money.com.au to make a Money.com.au

                  PE are ravens of the corporate world and will have the acumen to appreciate the value of Money.com.au where ACP apparently didn’t

                  Shaun will get a payday

                  Like
                  Anonymous likes this.
                  • Avatar
                    June 26, 2020 at 7:49 pm
                    Permalink

                    BS! The entire magazine is probably not worth 200k, it is far more likely to be closed than buy this domain.

  • Avatar
    June 22, 2020 at 9:55 am
    Permalink

    Another strong domain name dropping today.

    Workout.com.au

    Like
    2 people like this.
    • Avatar
      June 22, 2020 at 10:02 am
      Permalink

      Indeed

      Like
      Anonymous likes this.
    • Avatar
      June 22, 2020 at 12:07 pm
      Permalink

      Workout.com.au went cheap today. But I don’t think Swimming.com.au will be cheap tomorrow. $1,000 bid level taken within 3 mins of auction open. I think $5,000+ tomorrow let’s see….

      Like
      2 people like this.

Comments are closed.