On Saturday just gone, the domain name Banking.com.au was accidentally dropped by CSC Global for ING Bank.
According to Wikipedia, ING Bank is a $53 Billion company with over 1000 employees.
Banking.com.au was an AWESOME domain name for this company. I am sure they are (will be) quite upset when they notice they will never be able to leverage it’s marketing power, ever again, from this moment forward.
On their own website, CSC Global claim to be:
the world’s leading provider of business, legal, tax, and digital brand services to companies around the globe. From keeping your business in compliance and streamlining operations, to protecting and promoting your brand online, we use our expertise and personal approach to help your business run smoother.
This is not the first time I’ve noticed CSC Global “drop the ball” (so to speak) and lose a valuable premium domain name for a client.
The funny thing is though…
Netfleet were quick to remove this domain name from their drop-catching platform on Saturday, and when I placed a $500 bid on Drop.com.au (knowing I would have no chance of winning it!) – it was clear that someone had already locked that option out.
I wouldn’t be surprised if bidders were opting for $5,000 or even $10,000 or higher… as their bid on the Drop.com.au platform on Saturday for this prestigious domain name.
Once time was up, I checked the WHOIS to see who had been successful in acquiring this amazing domain name.
The response was:
RESERVED BY REGISTRY.
It seems that auDA or Afilias are now officially BLOCKING certain domain names from ANYONE owning them, as they are being dropped.
I’d love to hear your opinion on this, but first, I’d like to share mine.
How is it that a competitive bank wasn’t allowed to BID for this premium domain name on the drop platforms?
Let’s say the IT guy, or a broker on behalf of a bank, wanted to acquire this domain name on the drops on Saturday?
Why and how was this domain name blocked from being purchased on the drop platforms?
How and why is it NEVER available for anyone to own EVER again?
Do you believe auDA or Afilias are allowed, or should, be doing this?