Whilst I have lots of domain names, the amount I have actually developed over the years is fairly minimal. Like many other domain investors, I tend to “park” my domains with a professional parking provider. Doing this gives me a lot of flexibility whilst I consider future options. In the interim, I get a small amount of monthly income, plus can indicate that the domain may be for sale.
Of late, this has changed with some of my premium domains. I believe there are better opportunities in developing a proper income producing site. Not only because of the increased income, but the “improved value” should go up.
So I now look to collaborate with experts that can actually do this.
A real motivating factor in getting this domain developed is that I had no control over the “parking links”. Both ParkingCrew and Bodis (and their upstream providers) classified Men.com.au as an “adult site”. So you can guess what type of ads were displayed!
Some quotes from Greg
Men.com.au is a news, current affairs and general information website that offers space to experts in a wide range of fields.
Some professional journalists have offered to become contributors to the website to offer unique and original insights into topics such as news, current affairs, realestate, finance, health and sports. Similarly, PR industry professionals are now starting to contact us to offer interviews with industry leaders and entrepreneurs.
Being a three letter domain name it is easy to remember, and can easily be typed into a browser. It also controls a category in Australia. I know for sure that if the domain name was MyMen or iMen or eMen it would not have the immediate impact that the raw version of a name conveys. In some ways “Men” is similar to Australian brands like Seek, RealEstate, CarSales or News – industry dominating domain names that will never come back on the market as bare domain names.
Professional journalism underpins the site, but citizen journalists, public relations professionals and members of the public are a vital part of its online community now and will be even more so, as our plans for the website develop.
As always, interested in any constructive feedback. 🙂