Rumours have been rife for months about the domain name portfolio controlled by Fairfax Media. Through their various subsidiaries like Fairfax Digital and Online Marketing Group, over the past decade they amassed a portfolio of over 30,000 Aussie domain names (mostly all .com.au).
The story that seems to have most “legs” this year is that Fairfax has sold / is selling its portfolio – and the purchaser is a major player. However, nothing has been confirmed. So all sorts of theories abound!
Over the past few months, regular domain investors have been offered lists of domains for sale. Unfortunately, these only comprise lesser names that haven’t really appealed to anyone. Their better ones have not been for sale – and believe you me when I say that they have been inundated with buying requests for these premium domains!
This excerpt is from the Fairfax website:
Online Marketing Group & Fairfax Digital
Fairfax Digital is an investor and strategic partner of Online Marketing Group (OMG), Australia’s largest website publisher.
OMG and Fairfax Digital are working closely together to create the biggest and best direct response branded directory websites in Australia.
OMG’s network extends to over 30,000 websites including:
See OMG’s website for a list of more directory sites.
Apart from Lawyers.com.au, none of these sites are currently resolving. How bad is that?
Going back a few years now, I was a major purchaser of some premium domain names when pressure was on for the group to raise some money quite quickly. And I was not “Robinson Crusoe” – quite a number of other domain investors joined the bandwagon.
Then after a period of massive sales at bargain prices, suddenly the game plan changed. Overnight, prices went back to stratospheric levels. Speaking for myself, I haven’t purchased a domain from them for over three years.
What led me to write this story is because Fairfax / OMG now suddenly seem to be letting some of their better domains expire.
Why they are not renewing at least some of these domains is totally beyond comprehension to me? Bear in mind it costs about $22 for a 2 year renewal.
These are just a couple of the domains that they let expire (which other people purchased at the expired auctions yesterday):
- Great.com.au – won by Netfleet for $1870 +/+
- Pim.com.au – won by Domain Shield for $400 inclusive – lost on Netfleet for $523 +/+
By the looks of it, there are many more Fairfax / OMG domains going to “drop” over the coming days and weeks. So if you’re after a bargain, fill your boots!
As always, I’m interested in your thoughts and opinions.
Ned O’Meara – 9th June 2016