One of the many highlights for me at NamesCon in Las Vegas was the live domain name auction.
Couple of firsts for me – first time I had ever been to one in my life; and first time I had ever registered and bid for domains by holding up a paddle!
It was a long process though. From “go to whoa” it went for about 4 hours. I sat through the whole auction – but I did manage to do some work on my laptop in between bidding on the few domains that were of interest to me!
- Signing up to bid was made easy by NameJet. They had a desk at the entry to the auction hall. I simply filled in a form and was given a paddle with my number on it. Took less than 2 minutes to do.
- The auction was both live and online. The technology seemed to work well – I could see on the big screen if there was an internet bid.
- The auctioneer (Wayne Wheat) and the whole team were superb. Whilst the auction went on for too long in my opinion, if it hadn’t of been for the efficiency and experience of these guys, we would have been there until midnight!
- I know the organizers had heaps of submissions, so they did well in pruning the names on offer in the live format down to about 130. However, in my opinion, they would be better served if they made it shorter next year – perhaps just 100 domains on offer? Interest does tend to wane after a few hours.
- Domains that didn’t sell on the day are still available to be bid on. This EXTENDED AUCTION will include ALL domains names not selected for live auction, and for those in the live auction that do not hit reserve. This will close on January 21, 2016 (USA time zone). There is just under a day left – so if you’re interested in bidding and don’t have an account, make sure you sign up. Michael Berkens from The Domains has just published a summary of what’s happening.
As of publication there are over 125 domain names that have hit reserve (or had no reserve) and have 1 or more bids that will sell tomorrow.
Rather than relying on my own notes, I emailed Scott Pruitt (Director of Marketing at NameJet), and he provided me with the following info:
The final sales tally came out to $1,495,400. Of the 131 names offered in the live auction, 92 of those resulted in a sale, for a sell-through rate of 70%! The remaining 39 names have been moved to the NameJet auction platform where they will continue to be offered in an online public auction until the auctions close on January 21, 2016.
The biggest surprise was the success of the non-.com names offered in the auction. 36 non-.com names were sold for a total of $354,600, with an average sale price of $9,850! Some of those included 88.xyz @ $70,000, web.hosting @ $52,500, stock.photo @ $16,000, and 8.link @ $14,500. If this is any indication of things to come, 2016 may turn out be the year of the non-.com names.
The top three .coms to sell in the live auction were lawn.com which included the corresponding trademark @ $240,000, tuscany.com @ $157,500, and penis.com at $110,000.
So out of the 92 domains sold, 31 of these were nTLD’s! Total sales amount $US314,200.
Here’s a list of them, and whether they were sold on the floor or via online bid. The ones in blue are those that I actually had a bid on. I kicked myself afterwards that I was a bit timid in my bidding. I really would have liked to acquire some of them – particularly investment.property; e.flowers; and electric.guitars. It’s easy in hindsight, but I think these were bargains.
What do you think?