There were so many great interviews and panel sessions at NamesCon 2016. Over the next week, I’m going to write about some that really appealed to me.
First cab off the rank was the “fireside chat” that Ron Jackson (of DN Journal fame) had with Paul Stahura (CEO of Donuts).
Paul is an incredibly smart man who has been the architect of several extremely successful enterprises in the digital world. But he actually started off as a roboticist!
To read about his background, have a quick read of Ron Jackson’s excellent article:
The Future According To Paul
Whilst Paul acknowleges the current and total dominance of dot com, he believes that there is a “NOT COM REVOLUTION” underway.
Obviously he isn’t going to say anything to the contrary, but when I listened in person to his logical presentation of some pertinent facts, I could not help but be a bit swayed.
This guy’s track record to date indicates that when he puts his mind to something (and plenty of his own money to boot), then he expects to succeed.
These are some of the messages on the Donut’s site:
- The Internet has changed from black-and-white to color! There now are hundreds of new domain names available to establish a meaningful, memorable, online identity and tell the world exactly what you’re about.
- Donuts provides hundreds of fresh and relevant new domain name options for anyone establishing a new Internet identity, or refreshing an existing one. Opportunities for creative naming are as limitless as the Internet itself.
This is a list of the current TLD’s (Not-Com’s) that Donuts controls – along with their respective stats. Interesting to note that the launch of .wine is imminent.
Below is their “Freedom of Choice” video campaign. Quite catchy.
Have I been totally converted to the “dark side”? The simple answer is no.
I think .au will always be dominant in Australia – and they will always be my number one choice of domain. If a local business does not have an .au domain first and foremost, then they are asking for trouble.
However, I do believe that some of the new TLD’s will gain in popularity. Companies like Donuts have squillions in their advertising budgets, and they know how to appeal to their target markets via the internet and social media. They also have huge cheer squads in registrars (because they offer them huge new opportunites to earn fresh income).
Importantly though, Australia is a limited market place. As a domainer, I think there are some real opportunities to also have a calculated dabble on the global stage. I never used to think that way – but I do now.
Interested in your thoughts. What do you think?