Saw a domain on the expired auctions today which at first glance seemed a fantastic name.
I got very excited for about 5 seconds – which is how long it took me to click that it was a “typo”!
The domain is Bookeeper.com.au.
Ah yes I hear you say – “it is supposed to have “2 k’s”. I wouldn’t bid on that!”
But someone did – and with GST and registration fee, the dropcatcher scored about $400.
I’m the first to put my hand up and say that I have made similar mistakes in the past. The double consonants (or lack thereof) tend to get me occasionally. These days I double check any potentially suss ones!
Sometimes Typos Can Work
A lot of domainers have made good money out of some typos. More so in the dot com world though.
However, in this particular instance, the search volume on the typo is insignificant as you can see below.
So it’s basically money down the drain on this one – though potentially a good lesson learned.