sells for $168,000

Just last week came the news that sold for $400,000(.) One week later comes the news that has just sold for $168,000(!)

This is the largest 3-letter Australian domain name sale on record and was brokered by Ned O’Meara (former editor and creator of this very site!). It appears Ned is like Whispering Jack and comes out of retirement for “just one last show” every now and then 😉

Many domain industry veterans are proposing this week that the value of Australian domain names are shooting up as the brand new auDA Rules are being brought into existence and Direct .AU is preparing to launch in the first half of next year.

5 thoughts on “ sells for $168,000

  • July 11, 2019 at 1:12 am
    Permalink would’ve gone for more, sold in 2018.

    Anonymous likes this.
    • July 11, 2019 at 9:18 pm


      Who knows?

      I reckon and are worth over $250,000 each… but only time will tell… unless sales get reported to Domainer, who knows what’s going on behind the curtain?

      • July 11, 2019 at 9:58 pm

        Urge you to do some investigative journalism Rob!


        Have seen an offer exceeding $600,000 on a name a registrant paid only $1,000 for. Refused the offer. (Not 3L but less than 10 letters).

        Unfortunately there are too many end users who think that Drop and Netfleet results equate with fair value, rather than wholesale.

        Unless you and others publish & report on sales don’t expect that to change.

        eg. Why do you think Jeff Marr paid $90k for Because it’s worth 10 x as much.

        3 people like this.
        • July 11, 2019 at 10:05 pm

          Interesting… but I have no interest in becoming an “investigative journalist”.

          I do, however, love hearing about public six-figure Australian domain name sales!

          2 people like this.

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