Just on a moment of personal indulgence, here is a picture of me from around 40 years ago when I was a member of 1st Armoured Regiment based in Puckapunyal, Victoria. My how the time has flown. 🙂
What a challenge lies ahead of auDA. Implementing direct registrations in a fair and transparent manner is chief amongst these challenges.
Lots of potential issues arise. Just off the top of my head, here are a few:
- Who will be the registry for the new extension? Some Directors are saying that it won’t necessarily be the same registry that manages the existing .au namespace, but it will be impractical if it isn’t imho. Particularly if you are managing prior rights to existing registrants. Given that Australia is looking at how the UK and NZ managed their respective transitions, there is only one registry involved in their namespaces.
- I’ve written previously about who really benefits from direct registrations. But there are some others who will indirectly benefit as well. Number one on the list would have to be the legal profession. Imagine how many “cease and desist” letters will be issued should direct registrations happen (without proper regard for existing registrants). How many more auDRP proceedings will be issued?
- Following on from the point above, one would suppose that the “complaints department” at auDA will also have to expand exponentially.
For those auDA Directors salivating at the thought of direct registrations, once again I urge you to look at the unpopularity of .uk. I have banged on about this for a year, but no one really wants to listen.
No matter how you try and dress it up; or spin the situation, it has been a dismal failure. Lipstick on a pig?
Most businesses prefer the tried and tested .co.uk extension. Huge corporations like Google and Amazon only use .co.uk. If you don’t believe me, get online and try and resolve google.uk and amazon.uk!
In fact, just having a look at the Nominet website this morning, they even fess up themselves as to why this is. Have a read for yourself here.
But what tells the real story are the statistics provided by Nominet (the UK equivalent of auDA). Two tables below – the first is total domains under management (third level means domains like .co.uk; second level means .uk).
However, it is the second table that really tells the true story. These are new registrations – not affected by prior rights. The public is voting with their feet – .co.uk is still the domain of choice. This is despite Nominet throwing heaps of money at marketing campaigns; and registrars offering .uk for peanuts.