Sleep.com.au sold for $100,000

The domain name Sleep.com.au was just purchased on the Australian domain name auction platform Drop.com.au for $100,000.

SleepingDuck.com are the end-users who purchased it.

The power and value of premium Australian domain names continues to rocket in 2020 with other recent sales including;

  • Pay.com.au – $168,000 (private)
  • Fetch.com.au – $132,000 (private)
  • Broker.com.au – $100,000 (Drop.com.au)
  • Link.com.au – $66,000 (Private)
  • Land.com.au – $50,000 (Drop.com.au)

8 thoughts on “Sleep.com.au sold for $100,000

  • Avatar
    May 29, 2020 at 12:04 pm
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    Nice! Need more end users bidding on the expired domain 24 hour auctions.

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    • Avatar
      May 30, 2020 at 6:20 am
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      Most of those sales are not exactly “recent”.

      • Avatar
        May 30, 2020 at 7:52 am
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        It depends on your ‘scale of time’, Snoopinator.

      • Avatar
        May 30, 2020 at 8:02 am
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        Good point Snoopy, Hardware and Rugs would go for $100k apiece on the drops these days

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  • Avatar
    May 29, 2020 at 12:40 pm
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    Estibot appraisal $27,000 USD – this is why you can’t rely on online appraisal services. They only take into account wholesale prices, not end user prices.

    To arrive at a domain name’s value, you need to look at what two or more arm’s length end user buyers would pay.

    The price at which there are only two arm’s length end user buyers left in the bidding is fair value for the domain.

    However this does not take into account future capital growth in the value of the domain, discounted to the present.

    A sleep therapy clinic owns Sleep.net.au for the record.

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  • Avatar
    May 29, 2020 at 2:24 pm
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    Making others, such as… FLEET_com_au at $12k, seem more like a gift than a sale.

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    • Avatar
      May 29, 2020 at 3:26 pm
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      Exactly.

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      Anonymous likes this.
  • Avatar
    May 29, 2020 at 6:17 pm
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    I think e-commerce is going to boom this year. A competitor ? Mattress.com.au is now fully developed. Another great domain name!

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