Most health professionals and service providers have a web presence of some description. Generally this is their business or practice name.
Then there are those who like to be a little adventurous and forward thinking. Which is simply fantastic in my opinion!
As examples, I recently sold two premium 3 Letter domain names to medical specialists that have long business / domain names which they currently use. But in this day and age where the majority of people use their smartphones for search, short is good. And particularly when it comes to email addresses.
Now they haven’t developed or forwarded the new domains yet, but as you can see, it’s a smart move on their behalves.
- The “Ortho Specialist Centre” may one day become just OSC.com.au; and
- The “National Hernia Institute” may soon be known as NHI.com.au.
Some medical professionals also opt to acquire generic domain names that relate to their areas of speciality or care. Smart thinking.
Take for instance this Queensland regional practice that recently acquired HeartCheck.com.au from us (via GoDaddy).
If you have the opportunity to acquire a short acronym com.au domain that suits your business, then my advice would be to grab it if it is reasonably priced (they are certainly not getting cheaper).
Equally, this applies to a domain name that covers your area of interest or speciality.
Ned O’Meara – 19th September 2019