Most health professionals and service providers have a web presence of some description. Generally this is their business or practice name.

Then there are those who like to be a little adventurous and forward thinking. Which is simply fantastic in my opinion!

As examples, I recently sold two premium 3 Letter domain names to medical specialists that have long business / domain names which they currently use. But in this day and age where the majority of people use their smartphones for search, short is good. And particularly when it comes to email addresses.

Now they haven’t developed or forwarded the new domains yet, but as you can see, it’s a smart move on their behalves.

  • The “Ortho Specialist Centre” may one day become just OSC.com.au; and
  • The “National Hernia Institute” may soon be known as NHI.com.au.

Other Options

Some medical professionals also opt to acquire generic domain names that relate to their areas of speciality or care. Smart thinking.

Take for instance this Queensland regional practice that recently acquired HeartCheck.com.au from us (via GoDaddy).


Branding Yourself

If you have the opportunity to acquire a short acronym com.au domain that suits your business, then my advice would be to grab it if it is reasonably priced (they are certainly not getting cheaper).

Equally, this applies to a domain name that covers your area of interest or speciality.

Ned O’Meara – 19th September 2019

4 thoughts on “Some Doctors Really Get It!

  • Avatar
    September 19, 2019 at 10:08 am
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    Most 3 letter acronym domains have more than a dozen present buyers, and some have several dozen present and future buyers.

    30% of businesses fail within the first 2 years

    50% of businesses fail within the first 5 years

    66% of businesses fail within the first 10 years

    This churn means there are always new buyers for generic names. ie “future buyers”

    Gen-Xers are now in senior marketing positions, rather than Boomers.

    Gen-Ys are now in key marketing positions too.

    Millennials are just starting to enter.

    Dinosaur-thinking is on its way out.

    A good example is Challenger’s shift in advertising lately. Until recently, their ads used to say “search for Challenger annuities”. Now their ads say “go to Challenger.com.au”. So much better than sending people to Google.

    Because domain names are cheap to renew, investors can hold them for as long as they like and don’t need to sell out to the muppet who comes along and thinks $3000-4000 will do the trick.

    No quality 3 letter acronym name should sell in the 4 figure range. 5 figures or they can miss out.

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    • Avatar
      September 19, 2019 at 8:34 pm
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      At least 50% of 3 letter names would have one or more bad letters and no real buyers. Choose carefully because these don’t sell easily to endusers.

      • Avatar
        September 20, 2019 at 1:03 pm
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        No clue

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      • Avatar
        September 22, 2019 at 6:47 am
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        Not sure of percentages, but agree about bad letters. It’s like a lottery where you occasionally get a winner.

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