There are many real estate agents here in Australia who embrace technology when it comes to marketing property.
And they seem to reap the benefits.
Then there are many more who don’t – or if they do, they don’t use it to the best possible extent.
The other day I read a great post on Elliot Silver’s blog about a realtor in Denver, Colorado, USA. He took the plunge and invested heavily in “digital property”. Not only did he purchase “realtor” and “real estate” domains relative to his location – he went the “whole hog” and invested 7 figures (million dollars plus) for the domain name Denver.com That investment seems to be paying off exponentially.
Plus he didn’t stop there – he invested in other technology like drones. Wow! Have a read about all his innovations in this excellent article by Deborah Kearns of RISMedia.
It’s a competitive world out there!
So what can you do to be one step ahead of your competition in terms of digital marketing? Here are just a few thoughts:
- At the very minimum, invest in a “real estate domain” that relates to your suburb / town / city. You don’t have to build a new website – simply re-direct it to your agency site. Wouldn’t you rather have the “exact match domain” rather than your competitor? It’s a great selling feature when doing a listing presentation. e.g. NoosaRealEstate.com.au
- Next step up the cyber investment ladder is to do what the man from Denver did – acquire your actual suburb, town or city domain name. It’s an investment not a purchase – good geographic domain names are in demand because of their unlimited potential. I currently have one for sale – Maroochydore.com.au
- And if you’re still hesitant about investing in a geographic domain name for your business, just remember this. The commission on one sale as a result of someone typing in the exact match domain and being re-directed to your agency website will pay for the domain many times over!
I wish you great online success. 🙂