Before anyone gets too excited, I’m talking about the domain name blockbuster.com.au. This hit the expired auctions over the weekend, and a domain investor friend of mine and I decided to try and acquire it. We were successful.
For those of us with a few years under the belt, Blockbuster was synonomous with video stores all over the world. Then disruption occurred (Netflix, Stan, Prime Video etc), and Blockbuster went well and truly down the gurgler. The last store in Australia closed in March this year (image above for editorial purposes), and there is one store left in Bend, Oregon. Apparently they survive as a tourist attraction!
Is our purchase risky?
In simple terms, no.
Some may think that because Blockbuster was a high profile brand with a “squillion” trademarks, the domain name should be avoided. I disagree.
In over a decade of buying and selling domain names, I have never purposely infringed on any trademark or brand – and I never will.
As an Intellectual Property lawyer friend often tells me, there are 45 classes of trademarks, and with a generic word, there is plenty of scope not to infringe.
Before making our bid, my domainer friend and I both researched the history of Blockbuster Video including trademarks. We also looked at the ABN lookup tool. There are still over 90 active listings relating to Blockbuster video.
And as auDA (Australia’s domain regulator) policy says:
So on the contrary, we believe acquiring blockbuster.com.au is a wonderful investment or development opportunity. The word “blockbuster” is a powerful generic descriptor, and could be used for almost anything.
If anyone has any ideas or suggestions as to best use, we would welcome your comments. Or you can email me directly.