The last few weeks have been really interesting. I’ve never run for any form of office, so campaigning for a seat on the auDA Board was a new experience.
But the process was very similar to being a domain name broker that is marketing a premium domain.
1. You have to be organised.
2. You have to know who your “prospects” are.
3. You have to know what you are marketing, and make it easy to understand.
4. You have to create a “value proposition” that people can genuinely believe in. No bulldust!
5. You have to communicate your message effectively.
6. You have to follow up.
So we did all the above, and now Nicole and I await the verdict on Monday. Win, lose or draw, it’s been a great experience!
Thank you to everyone who supported us with their vote (and their best wishes) – we are very grateful. And if we are elected, we will do our best to deliver on our platform.
To end, I leave you with just one of the comments we received. This was from Derek Whitehead who was the former Chair of the auDA 2015 Names Panel (and someone who is a supporter of direct registrations). Thank you Derek! 🙂
“I am always impressed, Ned, with the way you provide a forum for all comers and all viewpoints. I think that it is great the way that your blog is one of the main communications mechanisms in the Australian domain name world, active and open to the Australian domain name community / industry.”
Derek Whitehead OAM
Adjunct Professor | Swinburne University of Technology
Adjunct Professor | RMIT University
Chair, Australian Digital Alliance
Ned O’Meara – 24th November 2017