There is nothing more distressing to a responsible domain investor or legitimate registrant when they get an auDA complaint about one or more of their domain names via email.
The important thing to note is that they emanate somewhere – e.g. a 3rd party making a complaint via auDA’s website or directly to a Registrar.
Drilling down, I highlight some aspects of these complaints and how they are handled.
If you follow the rules – or are genuinely trying to comply – then you should have nothing to worry about. And remember, prevention beats cure!
Recently, I can attest both personally and anecdotally (via a few different sources) that Steph and her team at auDA Compliance will go out of their way to try and assist genuine registrants. They have no desire or agenda to strip domain names from those trying to do the right thing.
That said, as some of us have learnt over the years, what we think is the right thing is not actually the right thing according to auDA! So it is also refreshing and comforting when the regulator educates firstly rather than punishes.
The Bad & The Ugly
Unfortunately, there are times when some make a complaint simply to try and get a benefit for themselves (they mistakenly think they will get a cheap domain) – or just to cause distress and nuisance. These I classify as “Bad Complaints”.
But the “Ugliest Complaints” in my opinion are those from within our own industry (or close to it) that “work the system” to try and get a benefit for themselves – or have some other malicious agenda. Sometimes these people use their own names when making a complaint – but more often than not, they use a fictitious name or a “front” so there is no chance they could ever be properly identified.
Confidential sources have revealed to me that there have been several such complaints in recent times. If true, I hope these people or parties get called out – and get their “just desserts”.
If you don’t understand why your domain is not compliant, talk to your Registrar or get in touch with auDA Compliance. I genuinely believe they are there to help.
If you get a complaint, you have a number of appeal rights (as per these handy tips).
Let’s all work towards this image below!