Three TLD Registries Auctioned Off 13 July with No Reserve

Three domain name registries are being auctioned off on 13 July: .car, .cars, and .auto. 

Frank Schilling’s Uniregistry and XYZ partnered 5 years ago to bring these domain name extensions to the market. So far, they have a combined revenue exceeding $11 million. 

They estimate that these three extensions will bring a “predictable revenue stream of 1.7MM per year” to whoever purchases them. And they estimate a 95% average operating margin. 

There are fewer than 1000 registrations across all three registries according to nTLD stats. This is likely because retail prices for these domain names are much higher than other domains at about $3,000 per year.

The purchaser or the domain name extensions can choose their own pricing strategy and either go for the same higher-priced domain names or go for higher-volume lower-priced domains. 

The auction will be on 13 July and end on 14 July. There is no reserve. And UNR or XYZ can both technically bid in the auction.

This is the first open auction of TLD registries which anyone can participate in. 

Innovative Auctions is handling the auction. If interested, you can reach out to them here: cars@innovativeauctions.com.

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