Watch your spelling!

Misspellings like the one above are cute.

But when it comes to buying domain names at auction or on marketplaces, make sure you check your spelling! One letter wrong can make your investment wortless   worthless.

Now I’m not pointing the finger at anyone in particular – I’ve been guilty of this myself. A few times in fact. And I’ve learnt the hard way!

I remember in the early days I used to get bamboozled over the word “accommodation”. This is one of most common misspellings – it should have two “c’s” and two “m’s”. But often you see it appearing on auctions with either one “c” or one “m” missing. And it sort of still looks right!

Another of my errors was the word “Caribbean”. I saw this “cruise” domain CarribeanCruises.com.au being offered by a private seller, and I almost bought it.

I’m sure there are plenty of other examples too!

This word has been a costly one

“Electrician”

Yesterday someone acquired electrian.com.au on the auctions, and they paid a substantial amount for it.

In the past, same thing happened with someone else picking up electrican.com.au

Check out the difference in search volume between the correct spelling and the two common misspells.

With dot com domains, misspellings can be good earners because of type in trafic traffic. 😉

But it doesn’t apply to the same extent with .au domains.

So when in doubt, do a “spell check”. It could save you heaps!