auDA recently announced that direct .au domain name registrations will commence from 24 March 2022, giving you access to shorter, more memorable names to promote you and your client’s business websites – meaning you will soon be able to register ‘yourdomain.au‘
A guest article was written on Domainer by Alan Gladman back in March 2018 about what he thought about Direct .AU
Scott Long wrote his thoughts about Direct .AU in this article back in 2016.
Obviously, some people aren’t happy that Direct .AU is nearly here. Personally, I’ve been all for it (I know I’m in a minority in the Domain Investor community for this!), as long as the policy rules were fair and as long as the Direct .AU went straight to the .com.au holder. But, as we all know now, that is not going to be the case.
For those of you who aren’t happy about the new Direct .AU coming in March, please explain your reasoning below in the comments. And, let us know if there are any parts of the rules you’re not sure of.