What Were They Thinking?

Money down the drainOn a daily basis, there are over 1000 .au domain names that expire in the Australian namespace. That’s every single day, 365 days a year.

Today for instance, there are 1459 domain names on the expired auctions (stats courtesy of Netfleet). Of these, perhaps a maximum of 30 will be bought. The rest will “disappear” and become available for someone else to register them.

So that means that 2 years and 1 month ago (the extra month is the grace period for expiring domains), people were registering (or renewing) these domains with a special reason or project in mind. Fast forward to today, and you have to wonder how or why the majority of these domain names were even conceived?

Without meaning to be derogatory to anyone, I thought I would have a look at just some of the names that are expiring today. I guess people thought they were a good idea at the time! They certainly make me scratch my head though. Having said that, I’m the first to admit that I have registered and purchased some “absolute crap” in my time! Thank goodness for experience. 😉

  • foodwineandslovenia.com.au
  • advoneaus.com.au
  • adviceoneaus.com.au
  • bam-pop-pow.com.au
  • mydebdressesmelbourne.com.au
  • hemaviewbloodanalysis.com.au
  • couturelovemadness.net.au
  • visaspecialistsconsultants.com.au
  • thefoamrollingmethod.net.au
  • greatskinbeginswithin.com.au
  • 7hackermonks.net.au
  • integratedermatologyplasticsurgery.com.au
  • crownlandourland.com.au
  • emotional-palimpsest.com.au
  • gotabugassetmaintenance.com.au
  • kevsaerobicsepticservicing.com.au
  • winecountrykitchensandjoinery.com.au
  • photostudiohireinsydney.com.au
  • matto-muso.com.au
  • hollywoodbrettsheargold.com.au
  • automotivebeauticiancentre.com.au
  • i-simply-must.com.au
  • australianukuleleandcigarboxguitarfestival.com.au

And many more …

Occasionally, you also see mass registrations by one entity wanting to get all the keywords or geographic locations for their company or brand. There is an instance of this today – one electrical contractor has 62 domain names expiring today. Ouch – that was expensive!

Ned O’Meara – 25th July 2016

4 thoughts on “What Were They Thinking?

  • Avatar
    July 25, 2016 at 12:01 pm

    australianukuleleandcigarboxguitarfestival.com.au wow this one has to win as longest and worst but i suppose it is keyword rich for seo

  • Avatar
    July 25, 2016 at 9:58 pm

    Haha, that’s a great one, Shane.

    As someone who manually filters through 4000+ domain names daily (and that’s not including my bot-detectives!), seven days a week, I’m with you, Neddy. I can’t believe some of the names that people register! [as i secretly duck my head and consider myself lucky that none of my *crap* made it onto this list today from when I was starting out over two years ago!]

    • Ned O'Meara
      July 26, 2016 at 7:00 am

      I’ve still got your list tucked away for a rainy day Robert. 😉

      However, it will never see the light of day because I believe in the adage of glass houses / stones! I’m embarrassed to think of some of the names I registered in the early days (but none ever as bad as the one Shane points out!).

  • Avatar
    July 26, 2016 at 3:04 pm

    Haha, I may have to buy that one and only original list from you, get you to put it on a thumb drive and delete all other copies, then drive a drill through the usb stick!!

    I did mention a few silly names in the blog I wrote for you earlier this year on this very website – http://www.domainer.com.au/my-first-year-as-a-domainer-final

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