Firstly, for those that may not understand the term “dropping”, this means that a previously registered domain name has not been renewed (for whatever reason), and at approximately 1pm today, becomes available for registration again. The best of these domains – a very small % – will be purchased via one of the three drop catching platforms. The rest will be “purged” or “deleted” from the registry and become available again.
Here Are Some Stats
- There are 1674 expiring domain names today (according to Netfleet).
- Assuming an average registration cost of say $30 per domain, that means that 2 years and 30 days ago, registrars received income of $50,220 on that particular day.
- Based on normal take up rates on the daily auctions, somewhere between 1% and 3% of these 1674 domains will be purchased today. That’s between 16 and 50 (the latter figure is being very generous!).
- You do the maths yourself – how much money goes down the gurgler each and every day?
- Sometimes you can see when someone has had what they thought was a terrific business idea at the time. Today is one of those days – there are 83 four number domains expiring today. These range from 1215.com.au to 9726.com.au. Ouch!
Ask Yourself This
With only just over 3,039,000 .au domains in existence as at July 2016 (according to AusRegistry) – and over 1000 domains on average expiring each and every day – do we really need to open up the market with the introduction of “direct registrations” i.e. domainer.au?
Ned O’Meara – 25th August 2016