3 Letter domains continue to be acquired by end-users in Australia, and the average price paid for these unique acronym identifiers goes up and up.
Many of these sales go unreported, but Domainer has been informed that the domain FFI.com.au was recently sold by a domain investor for $30,000. The purchaser was Fortescue Future Industries Pty Ltd – a wholly owned subsidiary of Fortescue Metals Group Ltd (Fortescue). FFI specialises investing into clean energy projects.
I think FFI got themselves a bargain at $30k, but ultimately, it was a good win / win transaction.
Why are they so valuable?
There is only ever going to be one FFI.com.au available in Australia. Just like there is only one VAS.com.au – the sale of which (at $21,666) was reported here on Domainer in November.
As I wrote back in late 2019, Aussie 3L domains are never going to be cheaper than they are now. Simple supply and demand principles. Businesses that invest today will never look back.
- They are an investment in your business future.
- Unique and very easy to remember.
- Offer brand recognition and legitimacy.
- Help you stand out from your competition.
- Fantastic for email for your business and all your staff.
- Like a good house on the best street, they are always resalable.
- Aussie 3 letter domains are so cheap compared to a dot com. Expect to pay a good 6 figures for these!
If you get the chance to acquire or invest in one of these rarities, then grab the opportunity!