Not much happens on the internet without having a domain name to start with.
And in the online world – particularly in these days of smartphones and tablets ruling the roost – a short domain name can be absolute gold.
A special category of these are 3 letter domains – (3L).
If you have a three word business name, then a 3 letter acronym domain is the way to go. More and more businesses are either making the change straight away – or redirecting the short domain to their existing site. (Check out some examples below).
- They are unique and so easy to remember.
- Offer brand recognition and legitimacy.
- Help you stand out from your competition.
- Fantastic for email for your business and all your staff.
- Like a good commercial property on the best street, they are always resalable.
To see what I mean, scroll down to the bottom to see who has been buying what!
Do they cost a lot?
Expense is a relative term. You get what you pay for.
I’ve always loved the “Gucci promise”:
Quality is remembered long after price is forgotten.
For quality Australian 3L domain names, be prepared to invest anywhere from $3000 to $25,000 – some have sold for less; some have sold for more. Now if you were trying to acquire a 3L dot com domain, be prepared to add a “zero” to the Aussie prices!
But one thing is for certain in my opinion – Aussie 3L domains are never going to be cheaper than they are now. Simple supply and demand principles. Businesses that invest today will never look back.
Is there an aftermarket for these domains?
Absolutely. Three recent examples come to mind. Pay.com.au sold for $168,500 in the last 6 months, and CPA.com.au went for $50,000 last year. In the last two weeks, RFM.com.au sold for $17,050 at the online auction platform Netfleet.
I’ve sold literally hundreds of these 3L domains over the years. Below I’ve listed six of my most recent sales. You can understand why these were acquired in addition to existing domains – a very smart business move by the decision makers.
- Digital Door Locks acquired DDL.com.au – screenshot below.
- Victorian Crane Hire acquired VCH.com.au
- Insight Electrical Technology acquired IET.com.au – screenshot below.
- Walker Corporation acquired PSQ.com.au for their Parramatta Square development. Check their website below – awesome!
- White Dog International acquired WDI.com.au
- The IST Group from Sweden acquired IST.com.au – screenshot below.
- Queensland Fishing Brokerage acquired QFB.com.au
Call to Action
If you have the opportunity to acquire a 3L domain that relates to your business, then my advice is don’t hesitate to try and strike a deal. If you don’t buy it, then there is a good chance someone else will – and then it will probably be gone forever.