For anyone who can make use of one, 3 letter domain names are brilliant tool to boost your online presence and effectiveness. They’re short and easy to remember – and the good ones are becoming increasingly rare.
They also lend a significant degree of legitimacy to your brand – there can only be one .com.au extension for each given combination of letters, so securing that unique name for your business would naturally seem like a good idea, right? It’s a one-off investment that can be easily resold at any point, thanks to their rarity. And they’re never going to be cheaper than they are today – their value is only going to go up!
This makes 3L domains excellent sellers – we are constantly getting enquiries on ours, and they make up easily the largest portion of our sales, both quantity and value-wise.
What Are They Worth?
In comparison to their .com counterparts, Australian 3L domains are relatively cheap!
3L .com domain names often sell in the 6 figures range, however, .com.au 3Ls typically demand only a small fraction of this sort of pricing.
For a good 3L domain name, be prepared to invest anywhere from $2500 to $15,000 – some have sold for less; some have sold for more.
Some Recent Sales
Peter’s of Kensington are a great example of an established business who opted for a 3L domain – we recently sold them the domain POK.com.au, which they have now set up to redirect to their original site (PetersOfKensington.com.au).
The significantly shorter domain name is more memorable and easy for anyone to spell, and allows them the exclusivity of those letters – giving them an advantage over any other business that may use the same letters.
This really goes to show that a 3L domain can be an invaluable tool in the right hands, and a relatively inexpensive one-off investment, given the potential returns to be made as a result.
Other Sales
GTY.com.au – Gateway Lifestyle
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SGE.com.au – Spencer Group Engineering
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WHA.com.au – Wayne’s High Access
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EWM.com.au – Events With Moore
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ICI.com.au – InSight Clinical Imaging |
SLM.com.au – Sydney Living Museums |
CRG.com.au – Custom Realty Group
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DEX.com.au – Dex
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• aad.com.au – Australian Automotive Distribution
• aag.com.au – Australian Automotive Group
• acs.com.au – Australian Computer Solutions
• afp.com.au – Australian Forest Products
• ahp.com.au – Active Holiday Parks
• ail.com.au – Adaptive Interactive Learning
• aoe.com.au – Not in use as yet (read featured article)
• aph.com.au – Australian Pacific Touring
• avp.com.au – AVP Corporate Finance
• axl.com.au – Fox Sports Australia
• bfp.com.au – Blenkhorn Financial Planners
• bwl.com.au – Blackstone Waterhouse Lawyers
• dfe.com.au – Dished & Flanged Ends
• dss.com.au – Not in use as yet
• eag.com.au – Energy Apprenticeships Group
• eap.com.au – Evans and Partners
• ebv.com.au – East Brunswick Village
• egm.com.au – Earlwood Growers Market
• ehs.com.au – Elite Health Supplements
• esa.com.au – Electronic Scoreboards Australia
• eso.com.au – Eastern Suburbs Orthodontics
• ewe.com.au – Everfast Worldwide Express
• fgp.com.au – Not in use as yet
• fla.com.au – Freight Logistics
• fpt.com.au – Not in use as yet
• frb.com.au – Franchise Retail Brands
• frs.com.au – Financial Reporting Specialists
• fyc.com.au – Frankston Yacht Club
• gam.com.au – GAM Steel
• gbr.com.au – Great Barrier Reef Helicopters
• gmg.com.au – Goulburn Motor Group
• gtk.com.au – GTK Ultimate Activewear
• gtt.com.au – Go Team Training
• gwi.com.au – Glentworth Consulting
• ial.com.au – Insurance Australia Limited
• idf.com.au – IDF Trading
• ink.com.au – Not in use yet
• ism.com.au – Not in use yet
• jht.com.au – Jones Harley Toole
• jmf.com.au – John Maclean Foundation
• jmk.com.au – JM Kelly Builders
• jsa.com.au – Not in use as yet
• kht.com.au – KHT Chartered Accountants
• kme.com.au – Krav Maga Evolution
• kye.com.au – Not in use as yet
• kpg.com.au – Kilcor Property Group
• lbe.com.au – Luke Billingham Engineering
• lda.com.au – Luxury Direct Auctions
• mbs.com.au – Modular Building Systems
• mgs.com.au – Mason Gray Strange (Auctioneers)
• mow.com.au – Mowing service for lawns (read featured article)
• mwt.com.au – MWT Transport
• nes.com.au – New Energy Solar
• nvc.com.au – Noise Vibration Consultants
• occ.com.au – Optical Cable Corporation
• ocg.com.au – Not in use as yet
• olp.com.au – Office Line Products
• ose.com.au – Online Solution Experts
• osg.com.au – Four PL
• otc.com.au – Online Tax Centre (read featured article)
• ovh.com.au – OVH.com
• ovo.com.au – Optus Mobile Network
• pbg.com.au – Panorama Building Group
• pfi.com.au – Paradigm Funding Innovations
• pgs.com.au – Platinum Glass Specialists
• phc.com.au – Passion Health Care
• pol.com.au – Not in use as yet
• pph.com.au – Platinum Plant Hire
• prg.com.au – Not in use as yet
• pwg.com.au – Partners Wealth Group
• pyw.com.au – Premier YouthWorks
• qdc.com.au – QLD Design & Construct
• qhr.com.au – Quantitative Human Resources
• rau.com.au – Refuelling Solutions
• rfs.com.au – Refuelling Solutions
• rpa.com.au – Right Property Australia
• san.com.au – SMSF Advisers Network
• spa.com.au – SPA.com.au (read featured article)
• svc.com.au – SVC Products
• uip.com.au – Urban Infrastructure Partnership
• umf.com.au – Urban Moto Finance
• uls.com.au – Not in use as yet
• usr.com.au – Not in use as yet – sale by GoDaddy Buyer Service
• vlr.com.au – VLR.net.au
• wow.com.au – MDGS
• wga.com.au – Wallbridge & Gilbert
• wip.com.au – Not in use as yet
• wpm.com.au – Wyndham Property Management
as we say in our house ” good point, well presented”, nicely written article luke.
it just makes sense doesn’t it? some just don’t work like “xvj” or maybe it could? and then theres the GOLD like “yes” , “can” “eat” etc once you get into a word.
ones starting with “t , v, q ” tassie,vic, qld give you a head start i’d suspect.
which leads me to think about 4 letters in the context of south australia etc “SA**” .
tim