Best Selling Domains (By Far!)

Businesses of all sizes are becoming increasingly aware of the power and “brandability” of 3 letter domains. Particularly if they have a 3 word business, partnership or company name.

Given their uniqueness and scarcity, they are also becoming far more valuable – it’s simple supply and demand economics.

Once a particular set of letters have been purchased, the chances of acquiring them again are low. And if you do have the opportunity, I can guarantee you that the price will be exponentially higher as the market grows.

Four Good Reasons

I could offer up at least 10 reasons why it is a “no brainer” to try and acquire a 3 letter domain – but these are the main four in my opinion.

• A 3 letter domain name is easy to remember; & gives businesses credibility & trust in the marketplace.

• Short and easy to type – people simply don’t want to type in a long name.

• Particularly significant for mobile internet search – a huge percentage of eCommerce transactions happen on mobile or tablet these days.

• Would you be disappointed if your competition or some other business acquired “YOUR ACRONYM”? I have seen it happen quite a few times!

How Much Are They?

Current sales prices see these selling from lowish 4 figures. Some particularly good ones (that are also brandables) have sold for substantial 5 figure amounts (like spa.com.au). This is just a drop in the ocean for an asset that is going to be of benefit for many years.

On average, my 3L domain sales have been between $3000 and $8000 (+ GST).

After the initial up front expenditure, it’s only costs about $25 every two years to keep the domain name renewed. Ask yourself what other types of advertising and branding cost you on a regular basis? Print, TV, radio, billboards for instance.

A good short domain name that is yours forever has got to be a “no brainer” decision!

Some Sales Evidence

Here are just some of the 3 letter domains that I have assisted businesses in purchasing:

•             aad.com.au – Australian Automotive Distribution

•             acs.com.au – Australian Computer Solutions

•             afp.com.au – Australian Forest Products

•             ahp.com.au – Active Holiday Parks

•             ail.com.au – Adaptive Interactive Learning

•             aoe.com.au – Not in use as yet (read featured article)

•             avp.com.au – AVP Corporate Finance

•             bfp.com.au – Blenkhorn Financial Planners

•             bwl.com.au – Blackstone Waterhouse Lawyers

•             crg.com.au – Custom Realty Group

•             dex.com.au – Not in use as yet

•             dfe.com.au – Dished & Flanged Ends

•             dss.com.au – Not in use as yet

•             eag.com.au – Energy Apprenticeships Group

•             eap.com.au – Evans and Partners

•             ebv.com.au – East Brunswick Village

•             egm.com.au – Earlwood Growers Market

•             ehs.com.au – Elite Health Supplements

•             esa.com.au – Electronic Scoreboards Australia

•             ewe.com.au – Everfast Worldwide Express

•             fgp.com.au – Not in use as yet

•             fla.com.au – Freight Logistics

•             frs.com.au – Financial Reporting Specialists

•             fyc.com.au – Frankston Yacht Club

•             gam.com.au – Not in use as yet

•             gbr.com.au – Great Barrier Reef Helicopters

•             gmg.com.au –  Goulburn Motor Group

•             gtk.com.au – GTK Ultimate Activewear

•             gtt.com.au – Go Team Training

•             idf.com.au – IDF Trading

•             jht.com.au – Jones Harley Toole

•             jmf.com.au – John Maclean Foundation

•             jmk.com.au – JM Kelly Builders

•             kht.com.au – KHT Chartered Accountants

•             kme.com.au – Krav Maga Evolution

•             kye.com.au – Not in use as yet

•             kpg.com.au – Kilcor Property Group

•             lbe.com.au – Luke Billingham Engineering

•             mbs.com.au – Modular Building Systems

•             mgs.com.au – Mason Gray Strange (Auctioneers)

•             mow.com.au – Mowing service for lawns (read featured article)

•             mwt.com.au – MWT Transport

•             nes.com.au – New Energy Solar

•             nvc.com.au – Noise Vibration Consultants

•             occ.com.au – Optical Cable Corporation

•             ocg.com.au – Not in use as yet

•             olp.com.au – Office Line Products

•             otc.com.au – Online Tax Centre (read featured article)

•             ovh.com.au – OVH.com

•             ovo.com.au – Optus Mobile Network

•             pbg.com.au – Panorama Building Group

•             pfi.com.au – Paradigm Funding Innovations

•             pgs.com.au – Platinum Glass Specialists

•             phc.com.au – Passion Health Care

•             pol.com.au – Not in use as yet

•             pph.com.au – Platinum Plant Hire

•             pwg.com.au – Partners Wealth Group

•             qdc.com.au – QLD Design & Construct

•             qhr.com.au – Quantitative Human Resources

•             rfs.com.au – Refuelling Solutions

•             rpa.com.au – Right Property Australia

•             san.com.au – SMSF Advisers Network

•             spa.com.au – SPA.com.au (read featured article)

•             svc.com.au – SVC Products

•             umf.com.au – Urban Moto Finance

•             uls.com.au – Not in use as yet

•             usr.com.au – Not in use as yet – sale by GoDaddy Buyer Service

•             vlr.com.au – VLR.net.au

•             wow.com.au – MDGS

•             wga.com.au – Wallbridge & Gilbert

Final Thoughts

If your “letters” are available for purchase on the aftermarket, then have a good crack at acquiring the domain. Nothing ventured; nothing gained!

If you snooze; you could well lose.

Ned O’Meara – 28th October 2016