Rule 1: The address determines the value.
Rule 2: What’s built on the address adds to the value.
Simple as that in my opinion.
And when we’re talking “addresses” in relation to domain names, a prime keyword domain name (one or two words) – or a sensational one word “brandable” or “generic” domain makes for a good digital address.
Important Ground Rules / Some Exceptions
If you’re operating your online business or entity in Australia, then .com.au is absolute king. Approximately 86% of the 3,000,000 domain names in Australia are .com.au. There is obviously a reason for that!
Don’t settle for a .net.au domain just because the .com.au may appear too costly to acquire. It is the difference between the value of a beachfront property versus a home in the outer suburbs.
A geographic location included in a domain name can be very good (even though this extends the domain length to 2, 3 or 4 words).
“Quality is remembered long after price is forgotten”. Aldo Gucci
In yesterday’s article about Online Education Domains, I gave some examples of premium domains in that sector. Domains like Training.com.au; Student.com.au; Learn.com.au and Teach.com.au.
Those are the equivalent of beach front properties in my opinion.
What would be a premium domain if you’re in other sectors / niches?
- If you’re a Vet – Vet.com.au or Vets.com.au
- If you’re involved in Coaching – Coach.com.au or Coaching.com.au
- If you sell or design Wedding Dresses – WeddingDresses.com.au
- If you offer trademark registrations – Trademark.com.au; Trademarks.com.au – though TM.com.au is also a superb domain.
- If you manufacture or sell Heaters – Heaters.com.au or Heater.com.au
- If you market New Zealand holidays – NewZealandHolidays.com.au
- If you sell real estate in Bowral – Bowral.com.au or BowralRealEstate.com.au
- If you build houses in Perth – PerthBuilders.com.au
- If you have a mobile mechanic business – MobileMechanic.com.au
I’m sure you get the picture!
If you have a 3 word company or business name, then you should definitely try and acquire a 3 letter acronym domain. They are just so valuable – and becoming more so every month as supply diminishes. Have a look at a previous article of mine – The Power Of Branding.
You don’t have to give your “long” name up – but better for you to have the 3 letter domain as well. You certainly don’t want your competition to have it.
Let me give a couple of fictitious examples.
If you had a firm called Abernathy, Gordon and Dennison, what would be the best domain name for branding purposes? AbernathyGordonDennison.com.au – or AGD.com.au?
Or a business called Adelaide Garden Designers – what’s best? AdelaideGardenDesigners.com.au – or AGD.com.au?
I wish you all the best for your online success!
If you like my articles, please may I ask a favour of you? Would you mind sharing with your friends and colleagues by clicking one of more of the Social Media buttons below? Many thanks. 🙂