As I do at the end of each month, I always have a look at my parking revenue for the previous 30 days. For those not in the know, “parking revenue” means the income generated from having monetised links on domain name landing pages.
I monetise 99.9% of my domain names – and for the past seven years, I have used the services of Fabulous.com. Whilst I’m never going to be able to retire on the parking revenue, it does generate regular monthly income. Plus, the Fabulous platform ticks the boxes for me in two other very important areas:
- auDA Domain Monetisation Policy – if you’re a domain investor, you have to play by the rules.
- Built In Sales Platform – I choose to have a “for sale” banner on my domains, and not a day goes past without an enquiry or “three”. As Frank Schilling once said, “selling your domain names is simply the best form of domain monetisation”!
A Parking Example
One of my consistently regular earners is petfriendlyrentals.com.au. On this one, I chose to do a simple 2-click lander and put my own keywords in. (My son Luke gets the most popular terms from Google). I think this has a lot to do with generating this amount of regular revenue (see screenshot further down). As you can see, I have 9 specific links – plus two “for sale” banners (calls to action).
So with one day to go to complete the monthly revenue cycle, I will come close to earning $USD60 (about AUD80) from this one domain.
Earlier this week, I sold dogfriendlyaccommodation.com.au – I had an ordinary banner up on this one (not 2-click), and I never generated anywhere near the same income. Obviously, there could be other factors involved – but I’m sold on making the extra effort with my landers.
If you’re a fellow domain investor that already uses Fabulous, you should definitely look at 2-click landers. If you’re not sure how to do them properly, Cam and Katherine at Fabulous / Drop are always happy to help. As am I.
If you’re a brand new customer, they will also set you up with a free Fabulous account. No qualification necessary (you don’t need a huge portfolio of domains in other words). Have a look at this interview I did with Cameron Bell from Fabulous / Drop.
P.S. As always, I’m not receiving any payment or earning any affiliate income from my endorsement. I just like Fabulous so much that I’m happy to recommend them.
Ned O’Meara – 1st October 2016