Over the past couple of years, I’ve written many articles on Domainer.com.au about 3 Letter domains.
In all my many years as a “domainer”, there is one thing that is as certain as “night following day”. And that is these domains have been by far and away the best sellers.
My son Luke took over our domain business at the end of January, and in the three months that he has been at helm, he reports that this trend continues for him. He gets more enquiries on these than any other type of domain. And the sales just keep happening every week.
A highlight last week was the sale of AXL.com.au to Fox Sports (Australia).
Why Are They So Sought After?
In simple terms:
- Short and powerful.
- Easy to remember.
- They are unique – there will only ever be one set of your letters available in a .com.au domain.
- It becomes your brand – your identifier. Stands you apart from your competition.
- Most search is done via mobile or tablet these days – no one wants a long name to type in.
- Not a cost – they’re a one-off investment that will work for you 24 hours a day; 365 days of the year.
- They can be resold – I’ve seen many resales at significant profits.
So if you have a 3 word business, partnership or company name – or a product or service, then my advice is to do whatever it takes to acquire your acronym domain. Don’t procrastinate. In my opinion, it’s never going to be cheaper than it is today.
The last thing you want is for someone else to buy it – because you’re then forced to pay an absolute premium if you do decide you definitely want it.
What Are The Prices?
Aussie 3L com.au domains are so inexpensive compared to their .com counterparts (many of which sell for 6 figures these days).
Generally speaking, expect to invest from $2500 up to $15,000. Some have sold for less; some have sold for more.
One thing is for certain though – they aren’t going to go down in price!
Some Sales Evidence
Here are just some of the 3 letter domains that Luke and I have assisted businesses with:
• aad.com.au – Australian Automotive Distribution
• aag.com.au – Australian Automotive Group
• acs.com.au – Australian Computer Solutions
• afp.com.au – Australian Forest Products
• ahp.com.au – Active Holiday Parks
• ail.com.au – Adaptive Interactive Learning
• aoe.com.au – Not in use as yet (read featured article)
• aph.com.au – Australian Pacific Touring
• avp.com.au – AVP Corporate Finance
• axl.com.au – Fox Sports Australia
• bfp.com.au – Blenkhorn Financial Planners
• bwl.com.au – Blackstone Waterhouse Lawyers
• crg.com.au – Custom Realty Group
• dex.com.au – Great use of a brandable!
• dfe.com.au – Dished & Flanged Ends
• dss.com.au – Not in use as yet
• eag.com.au – Energy Apprenticeships Group
• eap.com.au – Evans and Partners
• ebv.com.au – East Brunswick Village
• egm.com.au – Earlwood Growers Market
• ehs.com.au – Elite Health Supplements
• esa.com.au – Electronic Scoreboards Australia
• eso.com.au – Eastern Suburbs Orthodontics
• ewe.com.au – Everfast Worldwide Express
• fgp.com.au – Not in use as yet
• fla.com.au – Freight Logistics
• frb.com.au – Franchise Retail Brands
• frs.com.au – Financial Reporting Specialists
• fyc.com.au – Frankston Yacht Club
• gam.com.au – GAM Steel
• gbr.com.au – Great Barrier Reef Helicopters
• gmg.com.au – Goulburn Motor Group
• gtk.com.au – GTK Ultimate Activewear
• gtt.com.au – Go Team Training
• gwi.com.au – Glentworth Consulting
• ial.com.au – Insurance Australia Limited
• ici.com.au – Insight Clinical Imaging
• idf.com.au – IDF Trading
• ink.com.au – Not in use yet
• jht.com.au – Jones Harley Toole
• jmf.com.au – John Maclean Foundation
• jmk.com.au – JM Kelly Builders
• kht.com.au – KHT Chartered Accountants
• kme.com.au – Krav Maga Evolution
• kye.com.au – Not in use as yet
• kpg.com.au – Kilcor Property Group
• lbe.com.au – Luke Billingham Engineering
• lda.com.au – Luxury Direct Auctions
• mbs.com.au – Modular Building Systems
• mgs.com.au – Mason Gray Strange (Auctioneers)
• mow.com.au – Mowing service for lawns (read featured article)
• mwt.com.au – MWT Transport
• nes.com.au – New Energy Solar
• nvc.com.au – Noise Vibration Consultants
• occ.com.au – Optical Cable Corporation
• ocg.com.au – Not in use as yet
• olp.com.au – Office Line Products
• ose.com.au – Online Solution Experts
• osg.com.au – Four PL
• otc.com.au – Online Tax Centre (read featured article)
• ovh.com.au – OVH.com
• ovo.com.au – Optus Mobile Network
• pbg.com.au – Panorama Building Group
• pfi.com.au – Paradigm Funding Innovations
• pgs.com.au – Platinum Glass Specialists
• phc.com.au – Passion Health Care
• pol.com.au – Not in use as yet
• pph.com.au – Platinum Plant Hire
• pwg.com.au – Partners Wealth Group
• qdc.com.au – QLD Design & Construct
• qhr.com.au – Quantitative Human Resources
• rau.com.au – Refuelling Solutions
• rfs.com.au – Refuelling Solutions
• rpa.com.au – Right Property Australia
• san.com.au – SMSF Advisers Network
• sge.com.au – Wayne Spencer and Partners
• spa.com.au – SPA.com.au (read featured article)
• svc.com.au – SVC Products
• uip.com.au – Urban Infrastructure Partnership
• umf.com.au – Urban Moto Finance
• uls.com.au – Not in use as yet
• usr.com.au – Not in use as yet – sale by GoDaddy Buyer Service
• vlr.com.au – VLR.net.au
• wow.com.au – MDGS
• wga.com.au – Wallbridge & Gilbert
• wpm.com.au – Wyndham Property Management
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