Welcome to the first of many “snippets” about the impending introduction by auDA (the Australian domain name regulator) of .au direct registrations in March 2022.
In simple terms, direct registration is the ability to register a domain name like yourname.au – instead of (or in addition to) yourname.com.au; yourname.net.au; yourname.org.au; yourname.asn.au; yourname.id.au etc. However, you can only do so if you are eligible and, if the domain is already registered in multiple extensions, have priority.
“Priority” means that existing registrants of eligible domain name extensions may have first rights depending on a number of criteria. So if those registrants apply, you won’t be in the running.
Direct registrations were introduced in both the UK and NZ some years ago, and in general, they have been a flop ( I was going to write “disappointment”, but “flop” is more accurate).
We only have approximately 3.4 million domain names in Australia. Total!
According to Verisign, the .com and .net TLDs had a combined total of 170.6 million domain name registrations as at the end of the second quarter of 2021. Australia has a long way to go to catch up!
Many feel it is an unnecessary cost and impost on SME’s who will have to worry about brand protection.
Whilst I respect that there are some individual and corporate registrants who are looking forward to the introduction of direct registrations, I have always been mostly opposed.
Why? Because like may people and SME’s, I believe them to be no more than an income generating exercise for the supply side of our domain ecosystem e.g. auDA itself; then Afilias (the registry); then all of auDA’s registrars (where you keep your domains). I will demonstrate this in the next snippet.
That said, it looks like there is no changing direction now, so we have to make the best of it.
Coming Up Next
How the “supply side” of Australia’s domain name ecosystem is in for a financial bonanza – particularly the regulator auDA, and its Registry operator Afilias. Not to mention Registrars with good drop catching software! I’ll give you some interesting financial projections.
Tips and tricks – how domain investors and entrepreneurs can make lots of money from direct registrations. If you can’t beat ’em; join them!